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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Rescooped by Tina Stock from Digital Storytelling
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The 7 Models of #Storytelling for Brands - #digitalstorytelling

The 7 Models of #Storytelling for Brands - #digitalstorytelling | transmedia marketing: storytelling for business, art and education | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that

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Tim Brook's curator insight, August 18, 2014 4:47 PM

Not sure what my story should be though...

Jens Peter Madsen's curator insight, August 19, 2014 3:44 AM

looks very good i´ll come back for that article

Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com

4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com | transmedia marketing: storytelling for business, art and education | Scoop.it

Andrew Tran:  "Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app" ...


Via The Digital Rocking Chair
Tina Stock's insight:

Love it!  Micro-comedy may not be for everyone, but getting your message across in less than 6 seconds - awesome!

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Jeni Mawter's comment, February 6, 2013 7:21 PM
Agree totally with you Tim!
malika bourne's curator insight, February 8, 2013 12:42 AM

How do you makde it play? Now, cna you tell me how to make play?

I donot know nothin' bout no stapler..

Carmenne K. Thapliyal's curator insight, April 14, 2013 3:41 PM

Loved it !! 

Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Geeking Out About Storytelling with Joss Whedon

Geeking Out About Storytelling with Joss Whedon | transmedia marketing: storytelling for business, art and education | Scoop.it

Charlie Jane Anders: "Joss Whedon is in the unique position of being both a cult icon and a huge mainstream creator, thanks to projects like Firefly and The Avengers. But both halves of his success spring from his ability to create addictive stories, that leave you desperate to know what happens next."


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Rescooped by Tina Stock from Visual Innovation
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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | transmedia marketing: storytelling for business, art and education | Scoop.it

Innovation depends on storytelling: leaders need to create stories and use themes that motivate, stories provide key frameworks that give direction to innovative processes and create an emotional background that give people a reason to participate in innovation.

Here's Pixar Studio's 22 rules to phenomenal storytelling that can be applied to innovation as well as creating good entertainment.


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Stu, PB&J Publishing's comment, July 13, 2012 2:41 PM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 4:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 1:18 PM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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[Crowd Sourced Storytelling] Dead Inside: a zombie novel told in the form of found notes

[Crowd Sourced Storytelling] Dead Inside: a zombie novel told in the form of found notes | transmedia marketing: storytelling for business, art and education | Scoop.it

Mark Frauenfelder: "Dead Inside: Do Not Enter was crowd-written by Lost Zombies, a zombie themed social network and it tells the by-now familiar story of a zombapocalyptic virus that whips across the planet, but presents it in the form of realistic-looking notes written by people trying to survive and help other uninfected people survive"...


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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Google Channels Pixar to Change Storytelling as We Know It

Google Channels Pixar to Change Storytelling as We Know It | transmedia marketing: storytelling for business, art and education | Scoop.it

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The Digital Rocking Chair's curator insight, October 30, 2013 6:00 AM


Steven Levy:  "Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon" ...

Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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6 Tips For Writing A (Money-Making) Script From A Billion Dollar Screenwriting Duo

6 Tips For Writing A (Money-Making) Script From A Billion Dollar Screenwriting Duo | transmedia marketing: storytelling for business, art and education | Scoop.it

Joe Berkowitz: "Every day dozens of novice screenwriters are born, ideals fully intact. They carry visions of the ultimate cinematic experience, along with their laptops, into Starbucks to pour ideas onto the page. Almost all of them are doomed to fail."


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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan

3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan | transmedia marketing: storytelling for business, art and education | Scoop.it

David D. Burstein: "A show like Breaking Bad doesn’t just spring fully formed from a writer’s mind. Here, series creator Vince Gilligan talks about the ways he worked on character and story and pushed the show to places even he didn’t anticipate" ...


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Rescooped by Tina Stock from Smart Media
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Creating an Interactive Adventure

Creating an Interactive Adventure | transmedia marketing: storytelling for business, art and education | Scoop.it

Edwin McRae: "We’re going to look out at how you take a linear, ink-on-page story (novel, short story, kids book, comic) or light-on-screen story (film, short film, TV series) and turn it into a GAME. How to turn passive storytelling into interactive storytelling" ...


Via The Digital Rocking Chair, Karen B Wehner
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Do it yourself: fan community "pirate" productions 2/3

Do it yourself: fan community "pirate" productions 2/3 | transmedia marketing: storytelling for business, art and education | Scoop.it

'Aurore Galliano offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She brings us a look at “fan community story factories” and explains “expanded universes: home-made franchises”.'

 


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