Do it yourself: fan community "pirate" productions 2/3 | transmedia marketing: storytelling for business, art and education | Scoop.it

'Aurore Galliano offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She brings us a look at “fan community story factories” and explains “expanded universes: home-made franchises”.'

 


Via The Digital Rocking Chair