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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Rescooped by Tina Stock from Stories - an experience for your audience -
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Predicting Transmedia and Augmented Reality Futures

Predicting Transmedia and Augmented Reality Futures | transmedia marketing: storytelling for business, art and education | Scoop.it

Gary Hayes: "The spine of [Predicting Present Futures'] rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:

Social Share & Online Connection

TV & Everything Else

Mobile & Locationalism

Transmedia & Content Everywhere


(Tina) Brilliant!


Full article: http://www.personalizemedia.com/no-brainerism-predicting-transmedia-futures-by-now-watching/  


Via The Digital Rocking Chair, Hans Heesterbeek
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Mysterious Game Lures Viewers to Tom Hanks Show

Mysterious Game Lures Viewers to Tom Hanks Show | transmedia marketing: storytelling for business, art and education | Scoop.it

Joan Voight: "In preparation for the debut of its post-apocalyptic web series Electric City, Yahoo launched the online alternate reality game Tap Joint" ...


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