transmedia marketing: storytelling for business, art and education
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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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What Facebook’s Timeline means for Transmedia

What Facebook’s Timeline means for Transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it

Yesterday Facebook made some really exciting announcements about Pages at their fMC conference. The social networking giant mostly talked about these changes from a marketing standpoint, but I think thesenew features can and will have a HUGE impact on transmedia storytelling and transmedia marketing.

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Sshh branding… The quiet revolution

Sshh branding… The quiet revolution | transmedia marketing: storytelling for business, art and education | Scoop.it

It’s not surprising in a hyper-competitive world that people and brands clamour for our attention. They shout louder and louder to be heard. There are those, though, who’ve chosen another path, embracing what author Susan Cain explores in her new book as ‘the power of the introvert.’ They’re putting the sshh into shout!

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Your Transmedia Brand: It’s a floor wax…AND a dessert topping! | Brandissimo!

when you are distributing your brand across different media, keep in mind that it will mean different things to different people. As such, your brand can be presented in a distinct manner, across each medium, in a way that is optimized for each medium. The key is that your core brand essence remains consistent in each instance.

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Recommended Transmedia Reading 3/10/12

Recommended Transmedia Reading 3/10/12 | transmedia marketing: storytelling for business, art and education | Scoop.it
We’re bound to see some intriguing developments through the rest of the summer, but for now, here’s your recommended reading.
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'Game of Thrones' inspires 'SXSWesteros' – GeekOut - CNN.com Blogs

'Game of Thrones' inspires 'SXSWesteros' – GeekOut - CNN.com Blogs | transmedia marketing: storytelling for business, art and education | Scoop.it
"SXSWesteros," based on the George R.R. Martin book series and HBO series "Game of Thrones," which takes place in the land of Westeros.
One example of a "SXSWesteros" tweet (referring to the oft-repeated "Winter is coming," in the books and series): "But Really, Is Winter Coming? – New Meteorological Techniques from the Citadel."  
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San Francisco Technotainment Startup Crowdsourcing Audience Top Picks For ... - Albany Times Union

San Francisco Technotainment Startup Crowdsourcing Audience Top Picks For ... - Albany Times Union | transmedia marketing: storytelling for business, art and education | Scoop.it
San Francisco Technotainment Startup Crowdsourcing Audience Top Picks For ...Albany Times UnionSurvey” – a national survey that crowdsources for viewer favorites for brand sponsors, advertisers, and networks for three new transmedia entertainment...
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The Importance of Brand in an Era of Digital Darwinism - Brian Solis

The Importance of Brand in an Era of Digital Darwinism - Brian Solis | transmedia marketing: storytelling for business, art and education | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.

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Transmedia Storytelling – What’s it all about? | FutureBook

Transmedia Storytelling – What’s it all about? | FutureBook | transmedia marketing: storytelling for business, art and education | Scoop.it

Transmedia. It started as an academic term, coined by Henry Jenkins in his book Convergence Culture who said, “transmedia represents the integration of entertainment experiences across a range of different media platforms,” Jenkins defines transmedia as storytelling that “immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.”

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What's Your Perception Strategy? (Why It's NOT All About Content)

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information.
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Great Talk by London Quest on Transmedia Project at iDocs ...

Great Talk by London Quest on Transmedia Project at iDocs ... | transmedia marketing: storytelling for business, art and education | Scoop.it
Andrew Pawlby, Jamie Harper & Eleonore Lamothe, The London Quest Company are presenting “A Tale of two Johns” for MIPCube Lab in the Content 360: New Transmedia concepts category. Loved their presentation!
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Virtually Policy #6: Transmedia story telling and the crisis of authorship: the Virtual Policy Network

Virtually Policy #6: Transmedia story telling and the crisis of authorship: the Virtual Policy Network | transmedia marketing: storytelling for business, art and education | Scoop.it

how transmedia storytelling and multiple authorships are challenging the ‘romantic’ notion of author as solitary creator and how emerging issues are casting legal shadows on the inclusion and acknowledgement of fan content in developing creative forms.

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Elan Lee: The “Rolling Stone” Interview, Part I « Culture Hacker

Elan Lee: The “Rolling Stone” Interview, Part I « Culture Hacker | transmedia marketing: storytelling for business, art and education | Scoop.it

In the early stages of preparation for his TEDxSeattle talk on “The Future of Storytelling,” Elan is obsessed with the image of the horseless carriage, and it’s as an apt metaphor. In the early stages of exploration, the identity of something new is not yet understood or established, so we use the language of the past to intellectually encompass the future. Even further, we use the symbols of the past to iterate what we think will be the future.

Let me be more illustrative: The “Horseless Carriage” is the name for a car in the world of the horse. The “Alternate Reality Game” is the name for a story/game/something whose characters may or may not inhabit physical bodies and whose setting may or may not exist within the boundaries of reality or imagination…in the world that accepts a distinction between those two states.

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TribecaFilm.com | Future of Film | Why Transmedia is Catching On (Part 2)

TribecaFilm.com | Future of Film | Why Transmedia is Catching On (Part 2) | transmedia marketing: storytelling for business, art and education | Scoop.it
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Supercalifragilisticexpialidocious: How to get your transmedia project in front of people

Supercalifragilisticexpialidocious: How to get your transmedia project in front of people | transmedia marketing: storytelling for business, art and education | Scoop.it

This is a short post about one thing I’ve thought a lot about in the past, which also is an issue I believe many – especially smaller, indie-type – producers of transmedia are confronted with when trying to launch a project: the art of getting your content in front of people.

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SXSW 2012 Q&A: Andrew Lewellen - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior

The Breakdown: Our one-time colleague Andrew Lewellen has moved on from Razorfish, but he’s still doing content strategy and he’s still pushing the boundaries of what it means to create literature in this new digital landscape. This year we spoke to him about his Next Stage panel “Tear It Up: How to Write a Digital Novel,” making him our first repeat Q&A subject!

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Miso Producer | Miso

Miso Producer | Miso | transmedia marketing: storytelling for business, art and education | Scoop.it
Miso (RT @jonarcher: Sideshow: @gomiso's second screen content creation and publishing tool.
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Transmedia Storytelling: It's Not Only for Fiction | Social Media Group

Transmedia Storytelling: It's Not Only for Fiction | Social Media Group | transmedia marketing: storytelling for business, art and education | Scoop.it
We're living in an age of blurring lines between media. As this happens, it's becoming less a question of whether or not marketers should consider using transmedia storytelling and more a question of when they should act on ...
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4 Tips for Creating a Consistent Transmedia Content Strategy | Business 2 Community

4 Tips for Creating a Consistent Transmedia Content Strategy | Business 2 Community | transmedia marketing: storytelling for business, art and education | Scoop.it
At the office, at home, and on the go, consumers are digesting and interacting with content on multiple platforms in increasing numbers.
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[Excellent Transmedia] Interview With Caitlin Burns, Part I

[Excellent Transmedia] Interview With Caitlin Burns, Part I | transmedia marketing: storytelling for business, art and education | Scoop.it

"Today we have an indepth interview with Caitlin Burns, Transmedia Producer for Starlight Entertainment. Her career has featured work on such franchises as Avatar, The Pirates of the Caribbean, Tron Legacy, Halo, and more. Her latest project is a 3D broadcast series called Battle Castle on The History Channel."


Via The Digital Rocking Chair
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GETideas’ Roundtable pulls in the Transmedia Stars – John Connell: The Blog

Simon is pro­mot­ing the impor­tance of crit­i­cal think­ing, com­mu­ni­ca­tion and col­lab­o­ra­tion skills as key com­po­nents that can be devel­oped effec­tively through the use of trans­me­dia in teach­ing and learning.

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Hard-Wired to Belong: How to Instantly Create Brand Super Fans

Hard-Wired to Belong: How to Instantly Create Brand Super Fans | transmedia marketing: storytelling for business, art and education | Scoop.it

So what makes these brand-‘repping badasses so passionate about companies? Sometimes, customers organically fall in love with a company because of its great products. But I’d rather not leave it to chance – here are some techniques to help you recruit more of your “Kool-Aid drinkers.”

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Five ways to create effective transmedia stories

Five ways to create effective transmedia stories | transmedia marketing: storytelling for business, art and education | Scoop.it
In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."...
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TEDxTransmedia 2011 | Lina Srivastava | Transactivism

Lina Srivastava is a first-mover in transmedia for social issue content-- coining the phrase "transmedia activism" and creating the eponymous framework -- and has been involved in successful cross-media campaigns for several documentaries. In TEDxTransmedia she makes the point for what she calls 'Transactivism', for Trasmedia activism.


Via @FernandoCarrion
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Elan Lee: The “Rolling Stone” Interview, Part II « Culture Hacker

Elan Lee: The “Rolling Stone” Interview, Part II « Culture Hacker | transmedia marketing: storytelling for business, art and education | Scoop.it

So, the goal there, what we were always able to say which I think was actually really true, is: If you can build the game that has three core functions – one super hardcore thing that’s gonna keep the players engaged…and it’s gonna be hard and complicated and geeky, and all that’s actually good, cause those are the guys that are going to keep coming back. If you can build one medium engagement thing, so that you can play ten minutes a day–a flash game is a great example of that–then you’re gonna keep that middle group occupied. And, if you can build something that only takes ten seconds, like a really awesome website, something super spooky happens when you’re visiting, or you call a phone number. Then you’re going to get that upper crowd...

 

Because it’s not the game that has to be entertaining, it’s the players that have to be entertaining....

 

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BrandInnovator: 4 tips for creating a consistent transmedia content strategy

BrandInnovator: 4 tips for creating a consistent transmedia content strategy | transmedia marketing: storytelling for business, art and education | Scoop.it

At the office, at home, and on the go, consumers are digesting and interacting with content on multiple platforms in increasing numbers. As marketers and content strategists, we need to be able to anticipate and meet their needs to engage, connect, and motivate them — whenever and wherever they need information.

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