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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Battle Castle: Medieval Castles under Siege through History, on TV & the Web

Battle Castle: Medieval Castles under Siege through History, on TV & the Web | transmedia marketing: storytelling for business, art and education | Scoop.it
Six mighty castles. Six epic sieges. Welcome to the Battle Castle universe.
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The Hunger Games Transmedia Experience: A Shift In Perpsectives

As a huge (and perhaps obsessive) fan of The Hunger Games, I (like many others) have been toying with writing something on the franchise and its transmedia components. It wasn’t...
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Is Conan O'Brien a transmedia entertainer?

Is Conan O'Brien a transmedia entertainer? | transmedia marketing: storytelling for business, art and education | Scoop.it

I think Conan O’Brien is high-larious – often laugh- out-loud, snorting thru my nose kinda stuff – and his Team Coco concept is brilliant. The question is: is Conan O'Brien a transmedia entertainer?

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How the WWE Is Making WrestleMania More Social Than Ever

How the WWE Is Making WrestleMania More Social Than Ever | transmedia marketing: storytelling for business, art and education | Scoop.it
“To truly pay off this type of real-time experience, all members of the WWE team need to be involved, and have a stake in the results,” Hoch told Mashable. “It’s not just about using a hashtag in the upper corner of your TV screen anymore. It’s about making the investment to go ‘all in’ and offer something compelling, anytime, anywhere.”
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Meant to be Seen | Interview With Caitlin Burns - Transmedia Producer, Starlight Runner Ent. | Part I | Transmedia Spain

Meant to be Seen | Interview With Caitlin Burns - Transmedia Producer, Starlight Runner Ent. | Part I | Transmedia Spain | transmedia marketing: storytelling for business, art and education | Scoop.it
The story is key. It’s fairly simple to understand, the strongest narratives for this kind of work have broad story worlds, so not only is there the story you see for 90 minutes onscreen, there is a past, present and future in this world.
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Why I'm Not Jumping On Your Transmedia Platform

Why I'm Not Jumping On Your Transmedia Platform | transmedia marketing: storytelling for business, art and education | Scoop.it
Every once in a while, I get an invitation or press release from another new technology platform p...
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Ian Ginn: From Producer to Producer: Getting started with Transmedia

Ian Ginn: From Producer to Producer: Getting started with Transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it
Our core transmedia team would also include community managers, interaction and game designers, and digital...
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Supercalifragilisticexpialidocious: How to get your transmedia project in front of people

Supercalifragilisticexpialidocious: How to get your transmedia project in front of people | transmedia marketing: storytelling for business, art and education | Scoop.it

This is a short post about one thing I’ve thought a lot about in the past, which also is an issue I believe many – especially smaller, indie-type – producers of transmedia are confronted with when trying to launch a project: the art of getting your content in front of people.

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SXSW 2012 Q&A: Andrew Lewellen - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior

The Breakdown: Our one-time colleague Andrew Lewellen has moved on from Razorfish, but he’s still doing content strategy and he’s still pushing the boundaries of what it means to create literature in this new digital landscape. This year we spoke to him about his Next Stage panel “Tear It Up: How to Write a Digital Novel,” making him our first repeat Q&A subject!

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Miso Producer | Miso

Miso Producer | Miso | transmedia marketing: storytelling for business, art and education | Scoop.it
Miso (RT @jonarcher: Sideshow: @gomiso's second screen content creation and publishing tool.
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Transmedia Storytelling: It's Not Only for Fiction | Social Media Group

Transmedia Storytelling: It's Not Only for Fiction | Social Media Group | transmedia marketing: storytelling for business, art and education | Scoop.it
We're living in an age of blurring lines between media. As this happens, it's becoming less a question of whether or not marketers should consider using transmedia storytelling and more a question of when they should act on ...
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4 Tips for Creating a Consistent Transmedia Content Strategy | Business 2 Community

4 Tips for Creating a Consistent Transmedia Content Strategy | Business 2 Community | transmedia marketing: storytelling for business, art and education | Scoop.it
At the office, at home, and on the go, consumers are digesting and interacting with content on multiple platforms in increasing numbers.
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[Excellent Transmedia] Interview With Caitlin Burns, Part I

[Excellent Transmedia] Interview With Caitlin Burns, Part I | transmedia marketing: storytelling for business, art and education | Scoop.it

"Today we have an indepth interview with Caitlin Burns, Transmedia Producer for Starlight Entertainment. Her career has featured work on such franchises as Avatar, The Pirates of the Caribbean, Tron Legacy, Halo, and more. Her latest project is a 3D broadcast series called Battle Castle on The History Channel."


Via The Digital Rocking Chair
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WCN Transmedia Brandcasting Report

WCN Transmedia Brandcasting Report | transmedia marketing: storytelling for business, art and education | Scoop.it
This amazing tool allows us to gether the Combined Twitter Community into a really cool format.  And isn't that what Transmedia Brandcasting is all about.  The Experience and Invitation for Advertisers to join the Artist Fan relationship.  We are...

 

(TDS - worth reading!)

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The Real Power of Storytelling From Coca-Cola | Storytelling by Química visual

The Real Power of Storytelling From Coca-Cola | Storytelling by Química visual | transmedia marketing: storytelling for business, art and education | Scoop.it
Via Scoop.it – Story and Narrative The reason why we need to use storytelling when it comes to business, is because people want it. People are used to stories, and they love stories, and if they don’t get a story, they’ll create their own story.
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transmediala [licensed for non-commercial use only] / FrontPage

This is a wiki for Transmedia LA where we can share resources with each other. Anything you find useful in your work, please share it here.

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Applying Fiction Storytelling Tips to Content Marketing

Content Marketing strives to intrigue readers, encourage sharing and prompt conversions. To do so, storytelling is eminent. In fact, storytelling is one of the greatest ways to provide content that builds trust. If you are about to dismiss storytelling in marketing, know that it isn’t just for works of fiction. Applying principles of fiction storytelling to nonfiction helps the writer impact his or her audience in a whole new way.

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Transmedia Storytelling: All the World’s a Story

Transmedia Storytelling: All the World’s a Story | transmedia marketing: storytelling for business, art and education | Scoop.it
Transmedia storytelling is becoming the new ‘must have’ in marketing and entertainment. It's easy to be distracted by the promise of the tools and the romance of ‘building out a storyworld’ — and overlook the substance.
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Market - Cross Video Days

Market - Cross Video Days | transmedia marketing: storytelling for business, art and education | Scoop.it
RT @if_transmedia: Pitch your #crossmedia #transmedia project in June in Paris @crossvideodays Submit your project by 10 April http://t.co/KuMHqQxY #cvd12...
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What Facebook’s Timeline means for Transmedia

What Facebook’s Timeline means for Transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it

Yesterday Facebook made some really exciting announcements about Pages at their fMC conference. The social networking giant mostly talked about these changes from a marketing standpoint, but I think thesenew features can and will have a HUGE impact on transmedia storytelling and transmedia marketing.

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Sshh branding… The quiet revolution

Sshh branding… The quiet revolution | transmedia marketing: storytelling for business, art and education | Scoop.it

It’s not surprising in a hyper-competitive world that people and brands clamour for our attention. They shout louder and louder to be heard. There are those, though, who’ve chosen another path, embracing what author Susan Cain explores in her new book as ‘the power of the introvert.’ They’re putting the sshh into shout!

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Your Transmedia Brand: It’s a floor wax…AND a dessert topping! | Brandissimo!

when you are distributing your brand across different media, keep in mind that it will mean different things to different people. As such, your brand can be presented in a distinct manner, across each medium, in a way that is optimized for each medium. The key is that your core brand essence remains consistent in each instance.

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Recommended Transmedia Reading 3/10/12

Recommended Transmedia Reading 3/10/12 | transmedia marketing: storytelling for business, art and education | Scoop.it
We’re bound to see some intriguing developments through the rest of the summer, but for now, here’s your recommended reading.
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'Game of Thrones' inspires 'SXSWesteros' – GeekOut - CNN.com Blogs

'Game of Thrones' inspires 'SXSWesteros' – GeekOut - CNN.com Blogs | transmedia marketing: storytelling for business, art and education | Scoop.it
"SXSWesteros," based on the George R.R. Martin book series and HBO series "Game of Thrones," which takes place in the land of Westeros.
One example of a "SXSWesteros" tweet (referring to the oft-repeated "Winter is coming," in the books and series): "But Really, Is Winter Coming? – New Meteorological Techniques from the Citadel."  
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San Francisco Technotainment Startup Crowdsourcing Audience Top Picks For ... - Albany Times Union

San Francisco Technotainment Startup Crowdsourcing Audience Top Picks For ... - Albany Times Union | transmedia marketing: storytelling for business, art and education | Scoop.it
San Francisco Technotainment Startup Crowdsourcing Audience Top Picks For ...Albany Times UnionSurvey” – a national survey that crowdsources for viewer favorites for brand sponsors, advertisers, and networks for three new transmedia entertainment...
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