“To truly pay off this type of real-time experience, all members of the WWE team need to be involved, and have a stake in the results,” Hoch told Mashable. “It’s not just about using a hashtag in the upper corner of your TV screen anymore. It’s about making the investment to go ‘all in’ and offer something compelling, anytime, anywhere.”
The story is key. It’s fairly simple to understand, the strongest narratives for this kind of work have broad story worlds, so not only is there the story you see for 90 minutes onscreen, there is a past, present and future in this world.
This is a short post about one thing I’ve thought a lot about in the past, which also is an issue I believe many – especially smaller, indie-type – producers of transmedia are confronted with when trying to launch a project: the art of getting your content in front of people.
The Breakdown: Our one-time colleague Andrew Lewellen has moved on from Razorfish, but he’s still doing content strategy and he’s still pushing the boundaries of what it means to create literature in this new digital landscape. This year we spoke to him about his Next Stage panel “Tear It Up: How to Write a Digital Novel,” making him our first repeat Q&A subject!
We're living in an age of blurring lines between media. As this happens, it's becoming less a question of whether or not marketers should consider using transmedia storytelling and more a question of when they should act on ...
"Today we have an indepth interview with Caitlin Burns, Transmedia Producer for Starlight Entertainment. Her career has featured work on such franchises as Avatar, The Pirates of the Caribbean, Tron Legacy, Halo, and more. Her latest project is a 3D broadcast series called Battle Castle on The History Channel."
This amazing tool allows us to gether the Combined Twitter Community into a really cool format. And isn't that what Transmedia Brandcasting is all about. The Experience and Invitation for Advertisers to join the Artist Fan relationship. We are...
Via Scoop.it – Story and Narrative The reason why we need to use storytelling when it comes to business, is because people want it. People are used to stories, and they love stories, and if they don’t get a story, they’ll create their own story.
Content Marketing strives to intrigue readers, encourage sharing and prompt conversions. To do so, storytelling is eminent. In fact, storytelling is one of the greatest ways to provide content that builds trust. If you are about to dismiss storytelling in marketing, know that it isn’t just for works of fiction. Applying principles of fiction storytelling to nonfiction helps the writer impact his or her audience in a whole new way.
Transmedia storytelling is becoming the new ‘must have’ in marketing and entertainment. It's easy to be distracted by the promise of the tools and the romance of ‘building out a storyworld’ — and overlook the substance.
Yesterday Facebook made some really exciting announcements about Pages at their fMC conference. The social networking giant mostly talked about these changes from a marketing standpoint, but I think thesenew features can and will have a HUGE impact on transmedia storytelling and transmedia marketing.
It’s not surprising in a hyper-competitive world that people and brands clamour for our attention. They shout louder and louder to be heard. There are those, though, who’ve chosen another path, embracing what author Susan Cain explores in her new book as ‘the power of the introvert.’ They’re putting the sshh into shout!
when you are distributing your brand across different media, keep in mind that it will mean different things to different people. As such, your brand can be presented in a distinct manner, across each medium, in a way that is optimized for each medium. The key is that your core brand essence remains consistent in each instance.
San Francisco Technotainment Startup Crowdsourcing Audience Top Picks For ...Albany Times UnionSurvey” – a national survey that crowdsources for viewer favorites for brand sponsors, advertisers, and networks for three new transmedia entertainment...