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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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directions in transmedia documentary

directions in transmedia documentary | transmedia marketing: storytelling for business, art and education | Scoop.it
Storyboard image from Sands of Silence (see below) Presentation from the Tribeca Film Institute at The New School called 'Transmedia for Social Documentaries'.

 

(TDS: the author gives a nice text summary of the video if you just want to read)

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Transmedia Education and Native Multitaskers : Be CyberWise!

Transmedia Education and Native Multitaskers : Be CyberWise! | transmedia marketing: storytelling for business, art and education | Scoop.it

One of my greatest passions is education and academics, but my organic career roots are deeply embedded in the soil of entertainment marketing and media. Naturally, when I decided to participate in media scholar Henry Jenkin’s Transmedia Hollywood 3 (TH3) conference at USC last week, I expected to primarily discover new ways Hollywood and corporations are taking advantage of transmedia storytelling in today’s participatory culture. However, once again, I found myself immersed in the world of education and learning, due largely to the “Teaching Transmedia” workshop I attended on the eve of the conference at the USC Annenberg Innovation lab, which Jenkin’s described in a blog

 

(TDS - click title to go to original article)

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Notes from a curator: transmedia storytelling is a key skill for people who want to change the world | TEDxWomen

Notes from a curator: transmedia storytelling is a key skill for people who want to change the world | TEDxWomen | transmedia marketing: storytelling for business, art and education | Scoop.it

Skoll World Forum, in partnership with the Sundance Institute, is teaching entrepreneurs how to tell the stories of their work across many platforms of distribution—and it’s paying off. We saw some short films made in collaborations between social entrepreneurs and Sundance filmmakers that proved the point that there are few tools in our media toolbox more powerful than film and video ... (click to see videos)

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:: HOME: A Ghost Story ::

:: HOME: A Ghost Story :: | transmedia marketing: storytelling for business, art and education | Scoop.it

A new immersive experience that takes you inside a haunting story about two sisters in search of their compulsive mother told through video, phone calls, text messages and emails.

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Taking the Transmedia Journey within the Public Media Environment

Taking the Transmedia Journey within the Public Media Environment | transmedia marketing: storytelling for business, art and education | Scoop.it
Since its inception more than 40 years ago, public media has worked with visionaries like Jim Henson, Joan Ganz Cooney, and Fred Rogers to use the power of television to help America’s children learn, especially children living in poverty.
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Technology, Art, And Why The Future Of Branding Is Nonfiction

Technology, Art, And Why The Future Of Branding Is Nonfiction | transmedia marketing: storytelling for business, art and education | Scoop.it
Author and futurist Douglas Rushkoff--in his books or, in this case, via Skype--is frequently the voice of unconventional wisdom.
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7 Burning Questions About Game of Thrones’ Second Season

7 Burning Questions About Game of Thrones’ Second Season | transmedia marketing: storytelling for business, art and education | Scoop.it
Via Scoop.it – Tracking Transmedia Few television shows ignite the geekosystem like Game of Thrones, HBO’s bloody adaptation of George R.R. Martin’s A Song of Ice and Fire nov&#82...
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The Future of Storytelling Has Arrived by $techgnotic on deviantART

The Future of Storytelling Has Arrived by $techgnotic on deviantART | transmedia marketing: storytelling for business, art and education | Scoop.it
The recently announced changes to the core mythos of the Teenage Mutant Ninja Turtles and the backlash from fans over the ending to Mass Effect 3 have i...

Via siobhan-o-flynn
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Study Confirms What We’ve All Expected: Children’s Lit Has Exploded

Study Confirms What We’ve All Expected: Children’s Lit Has Exploded | transmedia marketing: storytelling for business, art and education | Scoop.it
The next time you hear folks complaining that kids aren't reading enough, point them to a new study by the Association of American Publisher...

Via Karen B Wehner
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Haxan Films Returns to Blair Witch Roots with Lovely Molly

Haxan Films Returns to Blair Witch Roots with Lovely Molly | transmedia marketing: storytelling for business, art and education | Scoop.it
Haxan Films, the creators of cult classic phenomenon The Blair Witch Project, are returning to their found footage roots with the promotional campaign for the limited release of their newest film, Lovely Molly...

 


Via The Digital Rocking Chair
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Transmedia: Blending Art and Science at USC Annenberg

Transmedia: Blending Art and Science at USC Annenberg | transmedia marketing: storytelling for business, art and education | Scoop.it
Scientists and artists often don’t talk to each other very much. Both solitary disciplines, with long periods of time spent in a lab or in a studio, don’t necessarily lend themselves to collabo...

Via siobhan-o-flynn
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Futurestates Transmedia Project Featured in Mashable: Futurestates ...

Futurestates Transmedia Project Featured in Mashable: Futurestates ... | transmedia marketing: storytelling for business, art and education | Scoop.it
Transmedia producer Lance Weiler's Futurestates project, Wish for the Future, is the second part of a trilogy entitled Reboot Stories, an experiential learning project designed to empower the imaginations of disenfranchised ...
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User Journey Diagrams for Transmedia Stories - Transmedia Digest

User Journey Diagrams for Transmedia Stories - Transmedia Digest | transmedia marketing: storytelling for business, art and education | Scoop.it
A user journey diagram and its accompanying notes show how a user might move through a transmedia narrative.

Via Adsente
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Transmedia for Good (sustainable living). La Kolok Case Study | Storytelling by Química visual

Transmedia for Good (sustainable living). La Kolok Case Study | Storytelling by Química visual | transmedia marketing: storytelling for business, art and education | Scoop.it
I was lucky enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living.

 

(TDS - podcast is worthwhile)

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Episode 15-Transmedia strategies for books

Episode 15-Transmedia strategies for books | transmedia marketing: storytelling for business, art and education | Scoop.it

Swanna Macnair shows us how the world of publishing is evolving. (RT @richsilverman: New podcast up!)

 

(TDS - click thru to the podcast on podOmatic!)

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Transmedia Jobs, Relationships & Rights

Transmedia Jobs, Relationships & Rights | transmedia marketing: storytelling for business, art and education | Scoop.it
How does a Transmedia Producer make money? It’s a simple question, and one that drives a surprising number of people to this blog.  Accordingly, I’m going to outline in basic terms the...
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Navigating the World of Multi-Platform & Transmedia Rituals | PERSONALIZE MEDIA

Navigating the World of Multi-Platform & Transmedia Rituals | PERSONALIZE MEDIA | transmedia marketing: storytelling for business, art and education | Scoop.it
This post describes the motivation and deeper thinking behind the World Map of Multi-Platform Cultures & Transmedia Rituals. How to understand this new world and how to navigate the relatively uncharted waters?
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Choco-locate

Choco-locate | transmedia marketing: storytelling for business, art and education | Scoop.it

In wartime, soldiers sent out on suicide missions were frequently handed a field “survival” kit. That kit would often include three things: morphine, a bible, and a chocolate bar.

 

The chocolate was not given to soldiers for nourishment – there were far better nutritional food options. Instead, much like the morphine and the bible, the chocolate was there to ease the pain – a warm blanket in the cold reality of war. The chocolate was included because of its nostalgic power – a throwback to the innocence of childhood, where death simply has no place.

 

This is the strange power of chocolate.

 

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Case Studies: New Transmedia Factual Programming - MIPDoc 2012

See how new documentary production models are emerging through the latest ideas in cross-media audience engagement and why transmedia is becoming more and more important for factual programme producers.
See examples of some of the most innovative factual transmedia projects from around the world.


Via Simon Staffans
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Transmedia Storytelling 01

(2010 Video) Jeff Gomez, CEO of Starlight Runner Entertainment, teaches a Master Class on Transmedia. Transmedia development, production and implementation is now fully i...

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Felicia Pride | Lance Weiler Talks Transmedia, Story R&D, and Audience Engagement

Felicia Pride | Lance Weiler Talks Transmedia, Story R&D, and Audience Engagement | transmedia marketing: storytelling for business, art and education | Scoop.it

I had the pleasure to interview Lance Weiler, filmmaker and founder of DIY Days and The Workbook Project. Weiler is an innovator in storytelling, transmedia, and co-creation/collaboration.


Via Simon Staffans
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Media, Transmedia, and a Girl Named Alice | Edudemic

Media, Transmedia, and a Girl Named Alice | Edudemic | transmedia marketing: storytelling for business, art and education | Scoop.it

Ever heard of Inanimate Alice? If so, do you understand what all the fuss is?

Quick preface (and a sort of warning): I’m borderline obsessed with media as a rhetorical vehicle, and find its increasingly addictive nature hugely important as digital presence bleeds into physical boundaries, especially in the field of education. If you’re less curious, you may want to do some skimming. This is about as brief as I can get it.

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Transmedia Social Activism: The Lost Generation

@irregular being a liberal writer, you will enjoy a new perspective on #activism and #documentary http://t.co/UVT8HEzH like / no likey?
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Preliminary Call-to-Action Plan (Part 1) Pg. 245 - Transmedia Digest | Stories - an experience for your audience -

Preliminary Call-to-Action Plan (Part 1) Pg. 245 - Transmedia Digest | Stories - an experience for your audience - | transmedia marketing: storytelling for business, art and education | Scoop.it
The preliminary interaction/call-to-action plan provides a detailed description of the elements identified on the user journey diagram.
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A Filmmaker’s Embrace of Nonlinear Storytelling | ITVS Beyond the Box

A Filmmaker’s Embrace of Nonlinear Storytelling | ITVS Beyond the Box | transmedia marketing: storytelling for business, art and education | Scoop.it
RT @povdocs: Musa Syeed: A Filmmaker’s Embrace of Nonlinear Storytelling #transmedia #newmedia http://t.co/sAQycwcH...
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