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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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The Truth Behind Transmedia - movieScope Magazine | movieScope Magazine

The Truth Behind Transmedia - movieScope Magazine | movieScope Magazine | transmedia marketing: storytelling for business, art and education | Scoop.it

Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia ...

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34 Great Transmedia Storytelling Resources : Be CyberWise!

34 Great Transmedia Storytelling Resources : Be CyberWise! | transmedia marketing: storytelling for business, art and education | Scoop.it
We talk about media literacy, educational technology, 21st Century learning, digital tools, digital citizenship, social media in education and more! (RT @alexgamela: [Delicious] 34 Great Transmedia Storytelling Resources : Be CyberWise!

 

(TDS: links to nice list of Transmedia resources)

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Rory’s Story Cubes® for iPhone | Rory's Story Cubes

Rory’s Story Cubes® for iPhone | Rory's Story Cubes | transmedia marketing: storytelling for business, art and education | Scoop.it

Amazing and like all genius - simple! The multi-award winning Rory’s Story Cubes game is now available for iPhone and iPod touch.

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Cloud Chamber - Part II: Transmedia aspects - Shareplay

Cloud Chamber - Part II: Transmedia aspects - Shareplay | transmedia marketing: storytelling for business, art and education | Scoop.it
Shareplay met up with Christian Fonnesbech - the Transmedia Director of the Danish transmedia project 'Cloud Chamber' - for a talk about the project, the proce… (Til de af jer der er nysgerrige på transmedia...
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The World of Transmedia Marketing

The World of Transmedia Marketing | transmedia marketing: storytelling for business, art and education | Scoop.it

A few weeks ago I ran across a blog by Gary Hayes (brilliant!). He developed a “metaphorical chart representing the key fragmented lands of media”, and uses this to help communicate the need for transmedia storytelling. If you have time, go check out his blog (again, BRILLIANT!) Navigating the World of Multi-Platform & Transmedia Rituals | PERSONALIZE MEDIA.

 

Although I love this image (because – yes it is brilliant!), I ended up creating my own “visual” for transmedia marketing. ..

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Cloud Chamber - Part I: About the project - Shareplay

Cloud Chamber - Part I: About the project - Shareplay | transmedia marketing: storytelling for business, art and education | Scoop.it
Shareplay met up with Christian Fonnesbech - the Transmedia Director of the Danish transmedia project 'Cloud Chamber' - for a talk about the project, the proce… (Watch the first part of a talk we had with Christian Fonnesbech, #Transmedia Director...
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Fourth Wall Studios does the 'Dirty Work' of innovation | The Republic

Fourth Wall Studios does the 'Dirty Work' of innovation | The Republic | transmedia marketing: storytelling for business, art and education | Scoop.it
EL SEGUNDO, Calif. — On a seemingly typical shooting day recently at a stage in El Segundo, a director in a baseball cap was hunched over video monitors, burly grips were moving lights, and the producers were arguing about just what it was they...
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A new type of narrative is emerging — one that’s...

A new type of narrative is emerging — one that’s... | transmedia marketing: storytelling for business, art and education | Scoop.it
“A new type of narrative is emerging — one that’s told through many media at once in a way that’s nonlinear, that’s participatory and often gamelike, and that’s designed above all to be immersive....”...
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BRAVE NEW WORLDS: ON TRANSMEDIA WORLDBUILDING ...

BRAVE NEW WORLDS: ON TRANSMEDIA WORLDBUILDING ... | transmedia marketing: storytelling for business, art and education | Scoop.it
A linear story had a linear workflow, but now we're in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media ...
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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | transmedia marketing: storytelling for business, art and education | Scoop.it

Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. 


Via Simon Staffans
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directions in transmedia documentary

directions in transmedia documentary | transmedia marketing: storytelling for business, art and education | Scoop.it
Storyboard image from Sands of Silence (see below) Presentation from the Tribeca Film Institute at The New School called 'Transmedia for Social Documentaries'.

 

(TDS: the author gives a nice text summary of the video if you just want to read)

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Transmedia Education and Native Multitaskers : Be CyberWise!

Transmedia Education and Native Multitaskers : Be CyberWise! | transmedia marketing: storytelling for business, art and education | Scoop.it

One of my greatest passions is education and academics, but my organic career roots are deeply embedded in the soil of entertainment marketing and media. Naturally, when I decided to participate in media scholar Henry Jenkin’s Transmedia Hollywood 3 (TH3) conference at USC last week, I expected to primarily discover new ways Hollywood and corporations are taking advantage of transmedia storytelling in today’s participatory culture. However, once again, I found myself immersed in the world of education and learning, due largely to the “Teaching Transmedia” workshop I attended on the eve of the conference at the USC Annenberg Innovation lab, which Jenkin’s described in a blog

 

(TDS - click title to go to original article)

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Notes from a curator: transmedia storytelling is a key skill for people who want to change the world | TEDxWomen

Notes from a curator: transmedia storytelling is a key skill for people who want to change the world | TEDxWomen | transmedia marketing: storytelling for business, art and education | Scoop.it

Skoll World Forum, in partnership with the Sundance Institute, is teaching entrepreneurs how to tell the stories of their work across many platforms of distribution—and it’s paying off. We saw some short films made in collaborations between social entrepreneurs and Sundance filmmakers that proved the point that there are few tools in our media toolbox more powerful than film and video ... (click to see videos)

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Getting started in Transmedia Storytelling

This is a practical guide to transmedia storytelling for beginners.

Via José Carlos
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dl's search for the missing chunk

dl's search for the missing chunk | transmedia marketing: storytelling for business, art and education | Scoop.it

(TDS: Link to DL Wilson's blog.  Lots of great thought around "story cube" vs "storyline")  

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Motivators & Call-to-Action Design for Transmedia Stories - Transmedia Digest

RT @pvonstackelberg: Motivators & Call-to-Action Design for Transmedia Stories: Originally published by Transmedia Digest...
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Interactive Narrative Part 2: The Artist and The User | James Iliff

Interactive Narrative Part 2: The Artist and The User | James Iliff | transmedia marketing: storytelling for business, art and education | Scoop.it
Interactive Narrative Part 2: The Artist and The User | James Iliff: http://t.co/m5QbnJTv #transmedia #storytelling...

 

(TDS - good illustration of user / artist balance in storytelling)

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OPINION: The times of transmedia

OPINION: The times of transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it
Prashant Saxena, associate director of Agility Research & Strategy, draws a distinction between cross-media advertising and transmedia advertising—a more advanced technique that can help brands reach engagement-hungry consumers.
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Augmented Reality and Elf Rights: The Witcher 2: Enhanced Edition's Transmedia Launch - Forbes

Augmented Reality and Elf Rights: The Witcher 2: Enhanced Edition's Transmedia Launch - Forbes | transmedia marketing: storytelling for business, art and education | Scoop.it

The rain is starting to pelt down onto the scrubby trees of a square of London parkland, currently representing a fantastic version of medieval Poland. A group of angry men with pointy ears confront me and my companions.

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+@#Stratus140™

+@#Stratus140™ | transmedia marketing: storytelling for business, art and education | Scoop.it
Transmedia Storytelling and Content Marketing (Transmedia Storytelling and Content Marketing http://t.co/hhNqvVve http://t.co/UhTJXvwZ...)...
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Inbound Marketing Agencies Poised to Dominate Transmedia Experience

Inbound Marketing Agencies Poised to Dominate Transmedia Experience | transmedia marketing: storytelling for business, art and education | Scoop.it
Why inbound marketing dominates converging fields of the arts, science and technology -- and a glimpse of what's to come (cough, Gunther Sonnenfeld)...
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Transmedia Storytelling Spotlight: Prometheus "Happy Birthday ...

Transmedia Storytelling Spotlight: Prometheus "Happy Birthday ... | transmedia marketing: storytelling for business, art and education | Scoop.it
"Happy Birthday David" / Prometheus - Transmedia Storytelling Marketing Campaign. Is there anything spookier than a robot with tears in his eyes? I'm continually impressed by the transmedia storytelling marketing campaign ...
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8 Tips for Telling Beautiful Multimedia Stories | Knight Digital Media Center Weblog

8 Tips for Telling Beautiful Multimedia Stories | Knight Digital Media Center Weblog | transmedia marketing: storytelling for business, art and education | Scoop.it
A handful of Spain's best visual journalists explain the keys to tell expert multimedia stories.
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Transmedia for Good (sustainable living). La Kolok Case Study | Storytelling by Química visual

Transmedia for Good (sustainable living). La Kolok Case Study | Storytelling by Química visual | transmedia marketing: storytelling for business, art and education | Scoop.it
I was lucky enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living.

 

(TDS - podcast is worthwhile)

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Episode 15-Transmedia strategies for books

Episode 15-Transmedia strategies for books | transmedia marketing: storytelling for business, art and education | Scoop.it

Swanna Macnair shows us how the world of publishing is evolving. (RT @richsilverman: New podcast up!)

 

(TDS - click thru to the podcast on podOmatic!)

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