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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Five Different Routes to a Web Series

Five Different Routes to a Web Series | transmedia marketing: storytelling for business, art and education | Scoop.it

David Licata:  "The web series can take many shapes, from a no-budget serial made in high-school media classes to Joss Whedon’s Dr. Horrible’s Sing-Along Blog to Netflix’s long-format House of Cards."


Via The Digital Rocking Chair
Tina Stock's insight:

The REALLY interesting portion of this column is in the comments.

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Henrik Safegaard - Cloneartist's curator insight, March 25, 2013 8:23 AM

From the comments: 

"A great lay of the land. And in doing so, this points out in bright neon letters what is wrong with the vast majority of web series today" -


Very inspiring reading -

Benilda Pacheco Beretta's curator insight, March 27, 2013 12:10 AM

add your insight...

 
Asil's curator insight, March 29, 2013 7:24 AM

Food for thougth

transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Five Must-Have Free Visual Marketing Tools by @jessostroff

Five Must-Have Free Visual Marketing Tools by @jessostroff | transmedia marketing: storytelling for business, art and education | Scoop.it
The rise of visual storytelling isn't great news for marketers that aren't artists. Luckily, there are free visual marketing tools to make your life easier.
Tina Stock's insight:

Adding this to my lists of useful tools for content marketers.  As always, the hardest part is knowing what to make - but it is nice to have something that makes it EASY to make.  Go makers!

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How to Create Awesome Online Videos: Tools and Software to Make it Easy |

How to Create Awesome Online Videos: Tools and Software to Make it Easy | | transmedia marketing: storytelling for business, art and education | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.
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Rescooped by Tina Stock from Just Story It Biz Storytelling
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Killer User Onboarding For Products Is All About Stories

Killer User Onboarding For Products Is All About Stories | transmedia marketing: storytelling for business, art and education | Scoop.it
Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not just on their screen.

Via Karen Dietz
Tina Stock's insight:

Some applicable steps for any onboarding/welcome process

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Karen Dietz's curator insight, August 19, 5:31 PM

This article comes from the land of software adoption -- you know -- buying a program or app and then learning how to use it.


Some companies really suck at these instructions or "onboarding" as they say in the tech world. Some are great at it. I'm sure we've all wanted to tear our hair out in frustration when this process does not go well. Yeah, like I'm supposed to read what's in software genius' head so I can use the !$%*&#! product.


So imagine my delight when reading this article about how to use stories to understand what the user (that's me) needs to know and do for a successful software experience. 


But wait! I realized that this post applies to almost ANY business and its products. Hooray -- we can all use the tips, advice, and insights presented here.


I only have one part to nit-pick about -- the section on how to evoke stories from customers. The method they suggest will only get you thoughts and opinions -- NOT STORIES. So use solid story prompts to get the work done: "Tell me about the time when..." "Tell me what happened when..." "Tell me about the time you were most frustrated..." "Tell me about the experience that led you to..."


I do agree when the author says to keep digging into the stories to find rock bottom motivations and causes that led a customer to your product.


If you need good reasons and practical steps to dig into your customer's experience to grow your business, then read this. 


And many thanks to colleague Debra Askanase @askdebra for recommending this article to me. Good find Debra!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Data Management in the Magical World of Transmedia

Data Management in the Magical World of Transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it
These days there’s no shortage of devices on which consumers can view and digest media. This array of platform engagement hasn’t gone unnoticed by the media and entertainment industry as content developers and marketing moguls rush to cap...
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Rescooped by Tina Stock from Just Story It Biz Storytelling
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | transmedia marketing: storytelling for business, art and education | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, Karen Dietz
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Dennis Staples's curator insight, November 12, 2013 1:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 2:33 AM

Youtube videos to promote Plumpton CMI Courses?

Rescooped by Tina Stock from FutureMedia
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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | transmedia marketing: storytelling for business, art and education | Scoop.it
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason.

Via fabienne Olivier
Tina Stock's insight:
I love tightly organized models. The simplification helps on execution, and on finding ways to break the model and do something new.
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Rescooped by Tina Stock from Online Video Publishing
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Get Relevant Video Clips for Your Content and Earn Revenue with Dailymotion Matchbox

Get Relevant Video Clips for Your Content and Earn Revenue with Dailymotion Matchbox | transmedia marketing: storytelling for business, art and education | Scoop.it

Via Robin Good
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Robin Good's curator insight, September 21, 2013 2:22 PM



DailyMotion Matchbox is a free service which allows any web publisher to publish a widget that showcases automatic video recommendations on his pages and to earn a revenue through video ads commissions.


The DailyMotion Matchbox offers a Chrome extension that makes it easy to publish any video from DailyMotion and from other supported video sites on your website.


It is possible to filter the content by limiting your selection of video to a specific channel, group, playlist, user, or language.


To activate the Matchbox you simply need to paste your Matchbox's code once into your website's template. The Matchbox will then appear on each page of your website where this template is used.


Free to use.


Sign-up now: http://publisher.dailymotion.com/widgets/matchbox/en/ 


FAQ: http://publisher.dailymotion.com/en/faqs 






Rescooped by Tina Stock from The History and Future of Reading
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10 amazing book visualizations

10 amazing book visualizations | transmedia marketing: storytelling for business, art and education | Scoop.it
A list of the most creative book visualizations and book-related images.

Via GoogleLitTrips Reading List, Joan Vinall-Cox
Tina Stock's insight:

Ok - I'll admit that this isn't really about marketing, but I am a total book geek, and this just made me happy.  Enjoy!

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GoogleLitTrips Reading List's curator insight, August 3, 2013 6:29 AM

I've seen a few of these before and find them all fascinating. The first of ten (above) is beautiful, but be sure to double click on it to enlarge.  An intriguing visualization of the tracking of multiple plot lines within each of the books on the left lead to several of the most universal elements of plot. 

 

The larger the color area on the right, the more frequently that plot element is found in the books.

 

If you were to replace the books on the left with just the titles you teach in a single course, what might be color distribution on the right look like.

 

Better yet, (perhaps) if your students were given this as an optional learning experience for the books they read in a personal reading program, what would the collor distribution on the right look like.

 

The potential for adapting this kind of concept to an engaging way for students to contemplate the structures, plots, themes, and genres they explore are limitless.

 

And best of all, this particular visualization is only the first of 10 to follow in this article!

 

 ~ http://www.GoogleLitTrips.com ~

Jenna Krambeck's curator insight, August 3, 2013 8:25 PM

Interesting infographics to showcase literary ideas. 

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Ten E-commerce Storytelling Tips - Atlantic BT

Ten E-commerce Storytelling Tips - Atlantic BT | transmedia marketing: storytelling for business, art and education | Scoop.it
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.
Tina Stock's insight:

Nicely done!  I love the point about engagement and conversion

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Rescooped by Tina Stock from Digital Storytelling
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The Story Arc

The Story Arc | transmedia marketing: storytelling for business, art and education | Scoop.it

Via José Carlos
Tina Stock's insight:

Any point that can be illustrated with Green Eggs and Ham has to be true!

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Shanika Journey's curator insight, May 30, 2013 6:29 PM

A classic example of the story arc - a popular format used for storytelling.

Shanika Journey's comment, May 30, 2013 8:54 PM
This is awesome! Definitely in my hanging on my wall
Rescooped by Tina Stock from Audiovisual Interaction
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Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report] | transmedia marketing: storytelling for business, art and education | Scoop.it
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.

Via miradatv
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Rescooped by Tina Stock from Just Story It Biz Storytelling
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | transmedia marketing: storytelling for business, art and education | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
Tina Stock's insight:

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

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Karen Dietz's curator insight, March 26, 2013 8:29 AM

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

Ian Mitchell's curator insight, March 29, 2013 1:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 7:23 AM
Tina and Ian, glad you both got a lot out of this post!
Rescooped by Tina Stock from Social Media Content Curation
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Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration

Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration | transmedia marketing: storytelling for business, art and education | Scoop.it

Excerpted from Scoop.it Blog:

"This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.

Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration. This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”

 

Read full original article here:

http://blog.scoop.it/2013/03/12/announcing-curated-newsletters-and-mailchimp-integration/


Via Giuseppe Mauriello
Tina Stock's insight:

Well done scoop.it team, well done!

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Mariale Peñalosa Arguijo's curator insight, March 15, 2013 4:31 PM

add your insight...

 10
R.G. Riles's curator insight, March 23, 2013 10:30 AM

We are avid users of scoop.it AND MailChimp - this news is fantastic on our end. As a remdinder, you can find our In-Bound Marketer & Business Unbound Magazine here: http://www.scoop.it/t/inbound-unbound

Shanika Journey's curator insight, March 25, 2013 10:21 AM

Niiiiice!

Rescooped by Tina Stock from Surviving Social Chaos
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Where To Find The Best Stock Images

Where To Find The Best Stock Images | transmedia marketing: storytelling for business, art and education | Scoop.it

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos.


Via donhornsby
Tina Stock's insight:

Smart, funny, quirky.  I love it...

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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood

5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood | transmedia marketing: storytelling for business, art and education | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 26, 3:07 PM


Jeff Gomez:  "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...

Henrik Safegaard - Cloneartist's curator insight, August 28, 7:09 AM

It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier.

Click to read more.

Rescooped by Tina Stock from Digital Storytelling
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The 7 Models of #Storytelling for Brands - #digitalstorytelling

The 7 Models of #Storytelling for Brands - #digitalstorytelling | transmedia marketing: storytelling for business, art and education | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that

Via José Carlos
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Tim Brook's curator insight, August 18, 1:47 PM

Not sure what my story should be though...

Jens Peter Madsen's curator insight, August 19, 12:44 AM

looks very good i´ll come back for that article

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | transmedia marketing: storytelling for business, art and education | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Tina Stock's insight:

Giving your readers something interesting - whether you thought of it first or not - is always the right thing to do.  Glad that google agrees!

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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Google Channels Pixar to Change Storytelling as We Know It

Google Channels Pixar to Change Storytelling as We Know It | transmedia marketing: storytelling for business, art and education | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 30, 2013 3:00 AM


Steven Levy:  "Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon" ...

Rescooped by Tina Stock from Visual Innovation
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Peel a Post-it so it doesn’t fall down. Pull flat... | Sketchplanations - Explaining one thing a day in a sketch

Peel a Post-it so it doesn’t fall down. Pull flat... | Sketchplanations - Explaining one thing a day in a sketch | transmedia marketing: storytelling for business, art and education | Scoop.it
Explaining one thing a day in a sketch. Design, how-tos, science, observations, lifehacks and making complex things simple. Sign up in a flash to receive new sketchplanations by email.

Via Dean Meyers
Tina Stock's insight:

gotta think of ways to make this work - it's truly brilliant!

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Dean Meyers's curator insight, September 10, 2013 7:16 AM

Sometimes the simple things really make everything work better! I will be trying this probably later today, and give a test as to how long a postit can hold up on a humid day!

Petra Hegenbart's curator insight, September 10, 2013 9:12 AM

This speaks for itself!

Sophia Liang's curator insight, April 4, 8:29 AM

A useful tip AND and example of how visuals make ideas sticky. (Pun intended.)

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Innovation Methods Mapping

This is a preview version of the Innovation Methods Mapping Book. Copyright OPEN Innovation Consortium & Humantific. This book will soon be published.
Tina Stock's insight:

I have been a fan of triz for many years, so I'm excited to find an overview and analysis of multiple innovation techniques under a single umbrella.  Definitely worth the time.

 

And - I gotta say - I LOVE the facility of this e-book.  From a market-eer perspective, it has a coolness factor that is worthy of mention.

 

Hmmmmm - good content AND engaging delivery.  Sounds like marketing nirvana to me.

 

Tina

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Anecdote: Stories don't need conflict and resolution, or a hero for that matter

Anecdote: Stories don't need conflict and resolution, or a hero for that matter | transmedia marketing: storytelling for business, art and education | Scoop.it
Tina Stock's insight:

I love it when someone questions the quo!

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | transmedia marketing: storytelling for business, art and education | Scoop.it
Tina Stock's insight:

Nicely organized!

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Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily

Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily | transmedia marketing: storytelling for business, art and education | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Tina Stock's insight:

Key take-away:  first step to effective word-of-mouth marketing is having a great business story.  IMHO - what are the key elements of a great business story?  Tell em' what you do, what problem you solve, what makes you different and why they should care. ba-da-bing!  

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Soon, all online advertising will be video

Soon, all online advertising will be video | transmedia marketing: storytelling for business, art and education | Scoop.it
Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.
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Rescooped by Tina Stock from Surviving Social Chaos
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The World as 100 People [INFOGRAPHIC]

The World as 100 People [INFOGRAPHIC] | transmedia marketing: storytelling for business, art and education | Scoop.it

Via Alessandro Rea, John van den Brink, donhornsby
Tina Stock's insight:

Beautiful simplicity

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Martin Gysler's comment, March 27, 2013 8:20 AM
Interesting!
Robin Martin's comment, March 30, 2013 7:32 AM
Such an awesome and simple infographic!
Robin Martin's curator insight, March 30, 2013 7:32 AM

Such an awesome and simple infographic!