transmedia marketing: storytelling for business, art and education

Via José Carlos

Excerpted from Scoop.it Blog:

"This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.

Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration. This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”

 

Read full original article here:

http://blog.scoop.it/2013/03/12/announcing-curated-newsletters-and-mailchimp-integration/

Via Giuseppe Mauriello

Via Giuseppe Mauriello, Robin Good

The storygraph is a deliverable I made to visualize the user needs/touchpoint matrix. Then it became a powerful tool, but let's start from the beginning.

 

Service Design meets User Experience in this version of a customer service journey visualization.

 

Though less pictoral and more diagrammatic than some forms of customer journey visualizations, it does help summarize fairly readily the range of possibilities.

 

Key to creating and using this type of visual documentation is understanding where "the rubber meets the road"... combining strategy with activities and evaluating the feasability of various courses of action.

Via Dean Meyers

Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

Via José Carlos

Via Alessandro Rea, John van den Brink, donhornsby

From official site:

"Our mission is to connect people through shared experiences.
Stublisher aggregates media shared via Instagram around concerts, games, birthday parties, the zoo (anywhere!) based on geolocation and timestamp, in real-time and post event.

On top of this aggregation, we're fostering one of the most passionate communities on the web, connecting people based on what they've done and where they've been.

 

Stublisher allows you to experience anything happening around the world, from the perspective of those capturing it. The design you see today allows you to explore and discover in a much more enjoyable fashion than months past.

We’ve also made sharing experiences and individual photos across all of your social media channels easy. To share an event, on the header image you’ll see Facebook, Twitter and Pinterest share buttons. To share a photo, you’ll see the same via the side bar that slides in from the right on rollover..."

From review article by PandoDaily:

"And the storytelling trend rolls on. The latest startup to tackle the way we share stories online is a new Web app called Stublisher.

Stublisher pulls content from our fragmented ecosystem of social networks together, building it into a cohesive story, like this cool-looking one from the Superbowl. The result is a full picture of events like concerts, or ski trips, or festivals. Stublisher officially launches today..."

Check out it here: http://stublisher.com

Learn more: http://blog.stublisher.com/post/42293646104/stublisher-2-0-new-design-open-to-all

Read more on PandoDaily: http://pandodaily.com/2013/02/04/stublisher-spins-fragmented-social-content-into-rich-stories/

Via Giuseppe Mauriello

The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the printing press changed everything.

If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine..

 

...Reflecting the nerd demographic seemingly at the center of blockbuster movies these days, Stewart’s talk was called “Storytelling V: The Audience Strikes Back,” and described the shifting relationship between audiences and fictions in a world where everyone has smartphones, tablets and access to the Internet. He cited a recent Google survey that revealed that 77 percent of audiences are dual-screeners – That is, using another electronic device while also watching television – and suggested that, in order to maintain a close connection with their audiences, storytellers will have to learn to spread their talents across various media....

 

Read more: http://www.digitaltrends.com/cool-tech/transmedia-will-revolutionize-storytelling-as-much-as-the-printing-press-says-expert/#ixzz29gAm04Up

Via siobhan-o-flynn

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

Go watch the video! Then share what you think.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Via Karen Dietz

Simon Smith, our European Head of Digital, has a mantra--“Everything is digital." He also believes that “Digital is the most misunderstood word in business today.”

 

In 2011 we surveyed more than 800 companies about their digital strategy. Some 16% described their company as "digitally inactive." And of those who had a digital strategy, two-thirds confessed to implementing it in a fragmented way.

 

Here’s an overview of why--and how--you should catch up and build success in our post-digital world.

 

RECOGNIZE THE NEW POWER DYNAMIC

Digital media have triggered profound shifts in consumers’ interactions and relationships with businesses. The language of B2C and B2B is no longer relevant. At Interbrand, we use the terms business and consumer (B&C) and business and business (B&B) to describe how businesses and consumers now work together to create brands. And for brand, read: business.

 

Consumer-created content and conversations are driving organizations’ image, reputation and bottom line. This represents a significant shift in dynamic. As consumers become increasingly influential, businesses are becoming less powerful....

 

Via siobhan-o-flynn