"None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. "
Tina Stock's insight:
In this article Simon Pont makes a case for using brands as "entry-points into story worlds." In effect, he is addressing a very interesting confluence between the entertainment/art community and the marketing community.
As we all know, the business models in the entertainment/art community are rapidly evolving from a tightly controlled hierarchy with regulated channels to a free-for-all where artists are going straight to the audience, and the audience is increasingly fractured and dispersed.
Likewise, marketers are trying to evolve from a disruptive voice to an integrated voice.
Removing the artificial barriers of "product placement" and "branded content" creates a landscape where creators and brands create something greater than the sum of the parts.
These days there’s no shortage of devices on which consumers can view and digest media. This array of platform engagement hasn’t gone unnoticed by the media and entertainment industry as content developers and marketing moguls rush to cap...
When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.
Google is the undisputed king of online search, and has been for the better part of 15 years. Its popularity and ubiquity are such that nobody “searches” online; they “Google” the information they’re looking for, even when pulling up information in a third party app. It’s easy to see why [...]
Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos.
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Tina Stock's insight:
Giving your readers something interesting - whether you thought of it first or not - is always the right thing to do. Glad that google agrees!
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Tina Stock's insight:
Key take-away: first step to effective word-of-mouth marketing is having a great business story. IMHO - what are the key elements of a great business story? Tell em' what you do, what problem you solve, what makes you different and why they should care. ba-da-bing!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.