When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.
"This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.
Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration. This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”
1) We gotta find a better term than "binge viewing" to describe the phonomena of vwatching multiple hours of a single tv series. We don't call it binge reading when we read a complete book during a single week-end, it's just reading. And, as a life-long reader, I can testify to the fact that binge viewing provides the same satisfaction that was previously only received when reading: complete immersion in a story, a culture, a character or an event. So, instead of binge viewing, let's call it "immersive viewing."
2) Immersive viewing is changing advertising. Consumers who subscribe to a viewing service (Netflix) or buy a DVD series don't want to be interrupted by commercials. An obvious fact, but important to highlight because commercials are one way in which the entertainment industry generates profit on this content. No commercials, less profit - UNLESS, "commercials" simply become part of the content.
When advertising goes from interuption to integration everyone profits:
> the audience is exposed to commercially available products or services within the context of a story that they value
> the "advertiser" reaches their audience during periods of attentiveness and concentration
> the content producers are able to make a livelihood from creating beautiful stories.
Immersive viewing is driving the adoption of integrated advertising, which will lay the foundation for t-commerce. And, I think it will all be here faster than we expect.
The storygraph is a deliverable I made to visualize the user needs/touchpoint matrix. Then it became a powerful tool, but let's start from the beginning.
Service Design meets User Experience in this version of a customer service journey visualization.
Though less pictoral and more diagrammatic than some forms of customer journey visualizations, it does help summarize fairly readily the range of possibilities.
Key to creating and using this type of visual documentation is understanding where "the rubber meets the road"... combining strategy with activities and evaluating the feasability of various courses of action.
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Tina Stock's insight:
Key take-away: first step to effective word-of-mouth marketing is having a great business story. IMHO - what are the key elements of a great business story? Tell em' what you do, what problem you solve, what makes you different and why they should care. ba-da-bing!
"Our mission is to connect people through shared experiences. Stublisher aggregates media shared via Instagram around concerts, games, birthday parties, the zoo (anywhere!) based on geolocation and timestamp, in real-time and post event.
On top of this aggregation, we're fostering one of the most passionate communities on the web, connecting people based on what they've done and where they've been.
Stublisher allows you to experience anything happening around the world, from the perspective of those capturing it. The design you see today allows you to explore and discover in a much more enjoyable fashion than months past.
We’ve also made sharing experiences and individual photos across all of your social media channels easy. To share an event, on the header image you’ll see Facebook, Twitter and Pinterest share buttons. To share a photo, you’ll see the same via the side bar that slides in from the right on rollover..."
From review article by PandoDaily:
"And the storytelling trend rolls on. The latest startup to tackle the way we share stories online is a new Web app called Stublisher.
Stublisher pulls content from our fragmented ecosystem of social networks together, building it into a cohesive story, like this cool-looking one from the Superbowl. The result is a full picture of events like concerts, or ski trips, or festivals. Stublisher officially launches today..."