transmedia marketing: storytelling for business, art and education
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Exploring how transmedia is used in entertainment & education, and the implications to business
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The Walking Dead’s Glen Mazzara On Managing the Undead Way

The Walking Dead’s Glen Mazzara On Managing the Undead Way | transmedia marketing: storytelling for business, art and education | Scoop.it
From www.fastcocreate.com - October 12, 2012 10:34 AM
The Walking Dead/Co.Create Zombie Business School continues. Last time, we discussed how companies could take their branding cues from the way the zombie apocalypse show rallied between seasons. In this installment, executive producer Glen Mazzara talks about how running The Walking Dead helped shape his managerial style, and how that can translate to traditional business.


(Tina) - whether or not you are a fan of zombies - this is a great article on managerial transparency and effective leadership in creative industries.  It's also a bit of brilliant promotion from AMC and The Walking Dead ;-)

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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | transmedia marketing: storytelling for business, art and education | Scoop.it
From socialfresh.com - June 18, 2012 2:26 PM

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA


Via Martin Gysler
Martin (Marty) Smith's comment, April 29, 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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