transmedia marketing: storytelling for business, art and education
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Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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The Walking Dead’s Glen Mazzara On Managing the Undead Way

The Walking Dead’s Glen Mazzara On Managing the Undead Way | transmedia marketing: storytelling for business, art and education | Scoop.it
The Walking Dead/Co.Create Zombie Business School continues. Last time, we discussed how companies could take their branding cues from the way the zombie apocalypse show rallied between seasons. In this installment, executive producer Glen Mazzara talks about how running The Walking Dead helped shape his managerial style, and how that can translate to traditional business.


(Tina) - whether or not you are a fan of zombies - this is a great article on managerial transparency and effective leadership in creative industries.  It's also a bit of brilliant promotion from AMC and The Walking Dead ;-)

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Predicting Transmedia and Augmented Reality Futures

Predicting Transmedia and Augmented Reality Futures | transmedia marketing: storytelling for business, art and education | Scoop.it

Gary Hayes: "The spine of [Predicting Present Futures'] rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:

Social Share & Online Connection

TV & Everything Else

Mobile & Locationalism

Transmedia & Content Everywhere


(Tina) Brilliant!


Full article: http://www.personalizemedia.com/no-brainerism-predicting-transmedia-futures-by-now-watching/  ;


Via The Digital Rocking Chair, Transmedia NZ, Hans Heesterbeek
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Mysterious Game Lures Viewers to Tom Hanks Show

Mysterious Game Lures Viewers to Tom Hanks Show | transmedia marketing: storytelling for business, art and education | Scoop.it

Joan Voight: "In preparation for the debut of its post-apocalyptic web series Electric City, Yahoo launched the online alternate reality game Tap Joint" ...


Via The Digital Rocking Chair
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