transmedia marketing: storytelling for business, art and education
73
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
Follow
Rescooped by Tina Stock from Story and Narrative onto transmedia marketing: storytelling for business, art and education
Scoop.it!

The Mekanics of Storytelling for Branded Social Video Ad Campaigns

The Mekanics of Storytelling for Branded Social Video Ad Campaigns | transmedia marketing: storytelling for business, art and education | Scoop.it
From www.reelseo.com - September 21, 2012 6:39 PM

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns. The mission to convert brands to a storytelling kind of marketing, rather than a pure advertising, has been an obstacle for forward-thinking ad agencies over the years, but a huge shift has begun to break the ice, and more and more brands and agencies have started to get it.
So here's Brendan Gahan talking about the process of storytelling, and how brands can use it.


Via Gregg Morris
  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Tina Stock is also curating
transmedia marketing in the physical world transmedia marketing in the digital world transmedia marketing on social platforms social tv and the second screen social reading
Discover Topics Tina Stock is following
Content Curation World Transmedia: Storytelling for the Digital Age Social Media Content Curation Online Video Publishing Just Story It Pervasive Entertainment Times
and 43 others
Your new post is loading...
Rescooped by Tina Stock from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | transmedia marketing: storytelling for business, art and education | Scoop.it
From socialfresh.com - June 18, 2012 2:26 PM

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA


Via Martin Gysler
Martin (Marty) Smith's comment, April 29, 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn