What happens when a 19th century bodyguard is sent 150 years into the future to help with an indie film’s marketing campaign? He holsters his gun and sits down at the keyboard: meet Ward Hill Lamon.
Today’s social media tools offer free and easy ways to build advance awareness about a movie, key for any indie film with a limited budget. The indie film Saving Lincoln, directed by Salvador Litvak and scheduled for release this fall, might be up against Spielberg’s big-budget epic in the battle for mind share among moviegoers, but it has two key elements in its favor:
1. Its focus on Ward Hill Lamon, an oft-neglected historical figure who was Lincoln’s friend and legal partner in Illinois and played a major role in keeping the President alive during the Civil War as his personal bodyguard.
2. The film’s use of Twitter to drive awareness.
Because the movie can’t cover all the events in Lamon’s colorful life, Twitter has played a key role in adding dimensions to the character in ways that weren’t possible in the past, when an expensive website was typically the only avenue for leveraging the Internet to market a film.
Websites also require your audience to come to you, whereas you can use social media to go to your audience and keep them interested in your project. Considering our Twitter account for the film now has over 9,000 followers before the film is even slated for theatrical release, we believe we have found our audience with social media....