transmedia marketing: storytelling for business, art and education
73
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
Follow
Rescooped by Tina Stock from Content Curation World onto transmedia marketing: storytelling for business, art and education
Scoop.it!

Curation Is As Important as Creation

Curation Is As Important as Creation | transmedia marketing: storytelling for business, art and education | Scoop.it

Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.


Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.


...


Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.


Others assume the role of tastemaker, selectively making the decisions themselves.


Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.

How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?


...

Thoughtful, honest, and caring curation isn’t entirely different than creation.


After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."


What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.


Insightful. 8/10


http://chrisdeline.com/curation


(Image credit: Shutterstock)



Via Robin Good
Sinan Zirić's curator insight, January 19, 11:50 AM

This is an excellent Curation review.

Tina Stock is also curating
transmedia marketing in the physical world transmedia marketing in the digital world transmedia marketing on social platforms social tv and the second screen social reading
Discover Topics Tina Stock is following
Content Curation World Transmedia: Storytelling for the Digital Age Social Media Content Curation Online Video Publishing Just Story It Pervasive Entertainment Times
and 43 others
Your new post is loading...
Rescooped by Tina Stock from Tracking Transmedia
Scoop.it!

(shhhh...) Project Prometheus. Prospective applicants may apply now.

(shhhh...) Project Prometheus.  Prospective applicants may apply now. | transmedia marketing: storytelling for business, art and education | Scoop.it
Do you have what it takes to be a part of Project Prometheus? Visit the Project Prometheus Training Center and find out.

Via siobhan-o-flynn
No comment yet.