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Web Television is here. Yet it looks remarkably similar to standard television. Those expecting an interactive medium free of ads, might be surprised to find that not much has changed. So what happened to the brave new platform that many consumers were expecting?
full article: http://www.mediawave.tv/site/item.cfm?item=FF071D9FC29F442E68DB93652E140EF3
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![Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus” | transmedia marketing: storytelling for business, art and education | Scoop.it](http://img.scoop.it/ViAUifZ6QC6BrJjEXMwSZjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ... Via The Digital Rocking Chair Delete the scoop?
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