transmedia marketing: storytelling for business, art and education
73
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
Follow
Rescooped by Tina Stock from Content and Curation for Nonprofits onto transmedia marketing: storytelling for business, art and education
Scoop.it!

Using Analytics to Plan Great Content

Using Analytics to Plan Great Content | transmedia marketing: storytelling for business, art and education | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This is a great process for helping you plan your editorial calendar for your blog calendar.     You also need:


(1)  Editorial Calendar

(2)  Idea Dashboard


What else?



Via Beth Kanter
No comment yet.
Tina Stock is also curating
transmedia marketing in the physical world transmedia marketing in the digital world transmedia marketing on social platforms social tv and the second screen social reading
Discover Topics Tina Stock is following
Content Curation World Transmedia: Storytelling for the Digital Age Social Media Content Curation Online Video Publishing Just Story It Pervasive Entertainment Times
and 43 others
Your new post is loading...
Rescooped by Tina Stock from Stories - an experience for your audience -
Scoop.it!

Predicting Transmedia and Augmented Reality Futures

Predicting Transmedia and Augmented Reality Futures | transmedia marketing: storytelling for business, art and education | Scoop.it

Gary Hayes: "The spine of [Predicting Present Futures'] rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:

Social Share & Online Connection

TV & Everything Else

Mobile & Locationalism

Transmedia & Content Everywhere


(Tina) Brilliant!


Full article: http://www.personalizemedia.com/no-brainerism-predicting-transmedia-futures-by-now-watching/  ;


Via The Digital Rocking Chair, Transmedia NZ, Hans Heesterbeek
No comment yet.
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
Scoop.it!

Do it yourself: fan community "pirate" productions 2/3

Do it yourself: fan community "pirate" productions 2/3 | transmedia marketing: storytelling for business, art and education | Scoop.it

'Aurore Galliano offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She brings us a look at “fan community story factories” and explains “expanded universes: home-made franchises”.'

 


Via The Digital Rocking Chair
No comment yet.
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
Scoop.it!

[Excellent Transmedia] Interview With Caitlin Burns, Part I

[Excellent Transmedia] Interview With Caitlin Burns, Part I | transmedia marketing: storytelling for business, art and education | Scoop.it

"Today we have an indepth interview with Caitlin Burns, Transmedia Producer for Starlight Entertainment. Her career has featured work on such franchises as Avatar, The Pirates of the Caribbean, Tron Legacy, Halo, and more. Her latest project is a 3D broadcast series called Battle Castle on The History Channel."


Via The Digital Rocking Chair
No comment yet.
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
Scoop.it!

Brands and transmedia

Brands and transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it

Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...


Via The Digital Rocking Chair
No comment yet.
Rescooped by Tina Stock from Tracking Transmedia
Scoop.it!

(shhhh...) Project Prometheus. Prospective applicants may apply now.

(shhhh...) Project Prometheus.  Prospective applicants may apply now. | transmedia marketing: storytelling for business, art and education | Scoop.it
Do you have what it takes to be a part of Project Prometheus? Visit the Project Prometheus Training Center and find out.

Via siobhan-o-flynn
No comment yet.