Curated by Beth Kanter
This is a great process for helping you plan your editorial calendar for your blog calendar. You also need:
(1) Editorial Calendar
(2) Idea Dashboard
What else?
Via Beth Kanter
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Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by
Tina Stock
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Rescooped by Tina Stock from Content and Curation for Nonprofits onto transmedia marketing: storytelling for business, art and education |
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The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many. It’s not as simple as writing lots of blog posts every day and distributing them on social channels. In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion. In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure. Read more: http://bit.ly/MjFpfA Via Martin Gysler 
Martin (Marty) Smith's comment,
April 29, 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment,
April 29, 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment,
April 29, 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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