Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Curated by Beth Kanter
This is a great process for helping you plan your editorial calendar for your blog calendar. You also need:
(1) Editorial Calendar
(2) Idea Dashboard
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The classic sales funnel has long been used to describe website development strategy.
However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
It’s not as simple as writing lots of blog posts every day and distributing them on social channels.
In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.
In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.
Read more: http://bit.ly/MjFpfA