The Perceived vs Actual Values of Transmedia and Multi Platform Storytelling
(A keynote presentation at a recent ABC Radio beyond Radio conference by Gary Hayes)
Is it really worth the time and effort, too difficult or expensive or not worth the effort”. A journey through real case studies and worthwhile results, marketing vs art, dynamic social vs auteur statement, through inspiring possibilities (situated storytelling, collaborative, generative, parallel synch narrative etc) as new platforms surface - process, multi skill, teams and best ways to make things happen.
The Transmedia Value Proposition Numbers or deeper engagement? Support for linear properties or how users influence and resonate with stories? Is it about creating loyalty, building communities, telling stories in cool ways, making money, extending reach,building trust, promotion, transformation, or all of the above?
(once again, Gary hits it out of the ball park!)
Via Gary Hayes