How to tell engaging TV stories for the XXI century´s audiences? Dr. Aleks Krotoski, presenter of the BBC 2 series Virtual Revolution (2010), explains why the convergence between the online and the offline has changed the way people consume media and how content creators and web developers can work together to transform the “linear-story-telling” television into a holistic, interconnected and interpretative experience.
The full article is really worth reading! http://oteve.wordpress.com/2012/09/02/web-tv-audiences-and-content-producers-of-the-xxi-century-challenges-and-opportunities-for-creating-a-new-media-experience/
Via Hans Heesterbeek