Brand storytelling is a hot buzzword right now. Everybody’s interested in it, but so few really get it. To the surprise of many, it’s actually been around for decades – just look at iconic campaigns such as the Marlboro man. It’s concept is actually very simple; stories are captivating, memorable and inspiring. They aren’t about facts, figures and statistics. They allow us to forget the mundane and transport us to a place where our imagination can run wild.
Via Gregg Morris