When we talk about story and the Zahmoo story-bank, some people think that it’s only for Hollywood-style big-S storytelling – all the complexities of three-act structure, the Hero’s Journey pattern, character-arc and the rest. And yes, it’s true that you can use Zahmoo to support that kind of storytelling. Yet its real purpose is to support small-s storytelling – the small everyday stories that matter so much to families, to communities and to business.
Those small stories do have a specific structure of their own, with specific content:
Via Gregg Morris