"Ladies and gentlemen we have ventured into transmedia! And we're going to keep you updated on our experiences throughout the process, the things we learn, the things that don't work so well, and everything in between.
For those of you who don't know, transmedia is the technique of delivering a story or creative idea across multiple digital platforms and formats. The idea is to create content that permeates the audience's daily lives so they can engage with it on varying levels and using different platforms, and in this way be a part of the action, and in many cases even control the flow of the action.
We thought long and hard and came to the conclusion that this transmedia world is so new that if you have imagination, and determination, you can make an impact. We have listened to and read so many opinions on this topic and the average attitude is that the whole idea is so new that lots of things are still untried. But that’s good enough for us, we have lots of ideas that we want to build on and share. This will enable us to start to learn and perhaps share the process and results with our clients in the future."
(Tina) this should be fun to follow!