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Seth's Blog: The circles of marketing

Seth's Blog: The circles of marketing | transmedia marketing: storytelling for business, art and education | Scoop.it
Most amateurs and citizens believe that marketing is the outer circle. Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it....


http://sethgodin.typepad.com/seths_blog/2012/07/the-circles-of-marketing.html 

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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
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Data Management in the Magical World of Transmedia

Data Management in the Magical World of Transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it
These days there’s no shortage of devices on which consumers can view and digest media. This array of platform engagement hasn’t gone unnoticed by the media and entertainment industry as content developers and marketing moguls rush to cap...
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Rescooped by Tina Stock from Just Story It Biz Storytelling
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | transmedia marketing: storytelling for business, art and education | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, Karen Dietz
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Dennis Staples's curator insight, November 12, 2013 1:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 2:33 AM

Youtube videos to promote Plumpton CMI Courses?

Rescooped by Tina Stock from FutureMedia
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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | transmedia marketing: storytelling for business, art and education | Scoop.it
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason.

Via fabienne Olivier
Tina Stock's insight:
I love tightly organized models. The simplification helps on execution, and on finding ways to break the model and do something new.
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Rescooped by Tina Stock from Online Video Publishing
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Get Relevant Video Clips for Your Content and Earn Revenue with Dailymotion Matchbox

Get Relevant Video Clips for Your Content and Earn Revenue with Dailymotion Matchbox | transmedia marketing: storytelling for business, art and education | Scoop.it

Via Robin Good
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Robin Good's curator insight, September 21, 2013 2:22 PM



DailyMotion Matchbox is a free service which allows any web publisher to publish a widget that showcases automatic video recommendations on his pages and to earn a revenue through video ads commissions.


The DailyMotion Matchbox offers a Chrome extension that makes it easy to publish any video from DailyMotion and from other supported video sites on your website.


It is possible to filter the content by limiting your selection of video to a specific channel, group, playlist, user, or language.


To activate the Matchbox you simply need to paste your Matchbox's code once into your website's template. The Matchbox will then appear on each page of your website where this template is used.


Free to use.


Sign-up now: http://publisher.dailymotion.com/widgets/matchbox/en/ 


FAQ: http://publisher.dailymotion.com/en/faqs 






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10 amazing book visualizations

10 amazing book visualizations | transmedia marketing: storytelling for business, art and education | Scoop.it
A list of the most creative book visualizations and book-related images.

Via GoogleLitTrips Reading List, Joan Vinall-Cox
Tina Stock's insight:

Ok - I'll admit that this isn't really about marketing, but I am a total book geek, and this just made me happy.  Enjoy!

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GoogleLitTrips Reading List's curator insight, August 3, 2013 6:29 AM

I've seen a few of these before and find them all fascinating. The first of ten (above) is beautiful, but be sure to double click on it to enlarge.  An intriguing visualization of the tracking of multiple plot lines within each of the books on the left lead to several of the most universal elements of plot. 

 

The larger the color area on the right, the more frequently that plot element is found in the books.

 

If you were to replace the books on the left with just the titles you teach in a single course, what might be color distribution on the right look like.

 

Better yet, (perhaps) if your students were given this as an optional learning experience for the books they read in a personal reading program, what would the collor distribution on the right look like.

 

The potential for adapting this kind of concept to an engaging way for students to contemplate the structures, plots, themes, and genres they explore are limitless.

 

And best of all, this particular visualization is only the first of 10 to follow in this article!

 

 ~ http://www.GoogleLitTrips.com ~

Jenna Krambeck's curator insight, August 3, 2013 8:25 PM

Interesting infographics to showcase literary ideas. 

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Ten E-commerce Storytelling Tips - Atlantic BT

Ten E-commerce Storytelling Tips - Atlantic BT | transmedia marketing: storytelling for business, art and education | Scoop.it
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.
Tina Stock's insight:

Nicely done!  I love the point about engagement and conversion

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The Story Arc

The Story Arc | transmedia marketing: storytelling for business, art and education | Scoop.it

Via José Carlos
Tina Stock's insight:

Any point that can be illustrated with Green Eggs and Ham has to be true!

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Shanika Journey's curator insight, May 30, 2013 6:29 PM

A classic example of the story arc - a popular format used for storytelling.

Shanika Journey's comment, May 30, 2013 8:54 PM
This is awesome! Definitely in my hanging on my wall
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Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report] | transmedia marketing: storytelling for business, art and education | Scoop.it
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.

Via miradatv
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | transmedia marketing: storytelling for business, art and education | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
Tina Stock's insight:

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

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Karen Dietz's curator insight, March 26, 2013 8:29 AM

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

Ian Mitchell's curator insight, March 29, 2013 1:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 7:23 AM
Tina and Ian, glad you both got a lot out of this post!
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Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration

Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration | transmedia marketing: storytelling for business, art and education | Scoop.it

Excerpted from Scoop.it Blog:

"This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.

Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration. This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”

 

Read full original article here:

http://blog.scoop.it/2013/03/12/announcing-curated-newsletters-and-mailchimp-integration/


Via Giuseppe Mauriello
Tina Stock's insight:

Well done scoop.it team, well done!

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Mariale Peñalosa Arguijo's curator insight, March 15, 2013 4:31 PM

add your insight...

 10
R.G. Riles's curator insight, March 23, 2013 10:30 AM

We are avid users of scoop.it AND MailChimp - this news is fantastic on our end. As a remdinder, you can find our In-Bound Marketer & Business Unbound Magazine here: http://www.scoop.it/t/inbound-unbound

Shanika Journey's curator insight, March 25, 2013 10:21 AM

Niiiiice!

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Storytelling for the YouTube Generation

An updated version of Storytelling for the YouTube Generation

Via Hans Heesterbeek
Tina Stock's insight:

Visually, this is a smart preso...

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Rescooped by Tina Stock from Online Video Publishing
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Key Ingredients To Create An Effective Explainer Video

Key Ingredients To Create An Effective Explainer Video | transmedia marketing: storytelling for business, art and education | Scoop.it

Via Giuseppe Mauriello, Robin Good
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Yinc Videos's curator insight, April 26, 2013 8:16 PM

Have to say I really like this video

www.ydraw.com

 

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Amazing videos we created for Amazing Companies:http://ydraw.com/ydraw-video-samples/

 

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http://www.ydraw.com  

 

<a href=”http://ydraw.com”>Video Scribing</a>

<a href=”http://ydraw.com”>Whiteboard Video</a>

<a href=”http://ydraw.com”>Animation Video</a>

<a href=”http://ydraw.com”>Explainer Video</a>

<a href="http://ydraw.com/writing-a-script/5-step-guide-to-writing-a-script-the-made-to-stick-way">How to Write the PERFECT script</a>

 

<a href="https://plus.google.com/101199241074272105224/?rel=author&quot;&gt;+Jace Vernon</a>

Yinc Videos's comment, April 26, 2013 8:17 PM
This is one of the better videos www.ydraw.com
Elsie Whitelock's curator insight, May 5, 2013 5:49 AM

short and sweet help..

Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Binge-viewing is transforming the television experience

Binge-viewing is transforming the television experience | transmedia marketing: storytelling for business, art and education | Scoop.it

Dawn C. Chmielewski "Services like Netflix and Hulu let fans watch multiple episodes or even entire seasons of shows all at once, giving life to new series such as 'House of Cards.'"


Via The Digital Rocking Chair
Tina Stock's insight:

A couple of comments about this article:


1) We gotta find a better term than "binge viewing" to describe the phonomena of vwatching multiple hours of a single tv series.  We don't call it binge reading when we read a complete book during a single week-end, it's just reading.  And, as a life-long reader, I can testify to the fact that binge viewing provides the same satisfaction that was previously only received when reading: complete immersion in a story, a culture, a character or an event.  So, instead of binge viewing, let's call it "immersive viewing."


2) Immersive viewing is changing advertising.  Consumers who subscribe to a viewing service (Netflix) or buy a DVD series don't want to be interrupted by commercials.  An obvious fact, but important to highlight because commercials are one way in which the entertainment industry generates profit on this content.  No commercials, less profit - UNLESS, "commercials" simply become part of the content.


When advertising goes from interuption to integration everyone profits:

> the audience is exposed to commercially available products or services within the context of a story that they value

> the "advertiser" reaches their audience during periods of attentiveness and concentration

> the content producers are able to make a livelihood from creating beautiful stories. 


Immersive viewing is driving the adoption of integrated advertising, which will lay the foundation for t-commerce.  And, I think it will all be here faster than we expect. 



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Eileen Marable's curator insight, February 3, 2013 8:46 AM

I'm all for it! Keeps the story arcs fresh in my mind!

 

Cultureel Persbureau's curator insight, February 4, 2013 1:35 AM

De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij?

Henrik Safegaard - Cloneartist's curator insight, February 12, 2013 1:39 AM

After watching the first 5 episodes I'm impressed.

I do like the style and i find it top entertainment. 

4 out of 5 stars from me and my family. 

Love it:-)

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | transmedia marketing: storytelling for business, art and education | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Tina Stock's insight:

Giving your readers something interesting - whether you thought of it first or not - is always the right thing to do.  Glad that google agrees!

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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Google Channels Pixar to Change Storytelling as We Know It

Google Channels Pixar to Change Storytelling as We Know It | transmedia marketing: storytelling for business, art and education | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 30, 2013 3:00 AM


Steven Levy:  "Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon" ...

Rescooped by Tina Stock from Visual Innovation
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Peel a Post-it so it doesn’t fall down. Pull flat... | Sketchplanations - Explaining one thing a day in a sketch

Peel a Post-it so it doesn’t fall down. Pull flat... | Sketchplanations - Explaining one thing a day in a sketch | transmedia marketing: storytelling for business, art and education | Scoop.it
Explaining one thing a day in a sketch. Design, how-tos, science, observations, lifehacks and making complex things simple. Sign up in a flash to receive new sketchplanations by email.

Via Dean Meyers
Tina Stock's insight:

gotta think of ways to make this work - it's truly brilliant!

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Dean Meyers's curator insight, September 10, 2013 7:16 AM

Sometimes the simple things really make everything work better! I will be trying this probably later today, and give a test as to how long a postit can hold up on a humid day!

Petra Hegenbart's curator insight, September 10, 2013 9:12 AM

This speaks for itself!

Sophia Liang's curator insight, April 4, 8:29 AM

A useful tip AND and example of how visuals make ideas sticky. (Pun intended.)

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Innovation Methods Mapping

This is a preview version of the Innovation Methods Mapping Book. Copyright OPEN Innovation Consortium & Humantific. This book will soon be published.
Tina Stock's insight:

I have been a fan of triz for many years, so I'm excited to find an overview and analysis of multiple innovation techniques under a single umbrella.  Definitely worth the time.

 

And - I gotta say - I LOVE the facility of this e-book.  From a market-eer perspective, it has a coolness factor that is worthy of mention.

 

Hmmmmm - good content AND engaging delivery.  Sounds like marketing nirvana to me.

 

Tina

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Anecdote: Stories don't need conflict and resolution, or a hero for that matter

Anecdote: Stories don't need conflict and resolution, or a hero for that matter | transmedia marketing: storytelling for business, art and education | Scoop.it
Tina Stock's insight:

I love it when someone questions the quo!

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | transmedia marketing: storytelling for business, art and education | Scoop.it
Tina Stock's insight:

Nicely organized!

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Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily

Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily | transmedia marketing: storytelling for business, art and education | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Tina Stock's insight:

Key take-away:  first step to effective word-of-mouth marketing is having a great business story.  IMHO - what are the key elements of a great business story?  Tell em' what you do, what problem you solve, what makes you different and why they should care. ba-da-bing!  

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Soon, all online advertising will be video

Soon, all online advertising will be video | transmedia marketing: storytelling for business, art and education | Scoop.it
Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.
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Rescooped by Tina Stock from Surviving Social Chaos
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The World as 100 People [INFOGRAPHIC]

The World as 100 People [INFOGRAPHIC] | transmedia marketing: storytelling for business, art and education | Scoop.it

Via Alessandro Rea, John van den Brink, donhornsby
Tina Stock's insight:

Beautiful simplicity

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Martin Gysler's comment, March 27, 2013 8:20 AM
Interesting!
Robin Martin's comment, March 30, 2013 7:32 AM
Such an awesome and simple infographic!
Robin Martin's curator insight, March 30, 2013 7:32 AM

Such an awesome and simple infographic! 

Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Five Different Routes to a Web Series

Five Different Routes to a Web Series | transmedia marketing: storytelling for business, art and education | Scoop.it

David Licata:  "The web series can take many shapes, from a no-budget serial made in high-school media classes to Joss Whedon’s Dr. Horrible’s Sing-Along Blog to Netflix’s long-format House of Cards."


Via The Digital Rocking Chair
Tina Stock's insight:

The REALLY interesting portion of this column is in the comments.

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Henrik Safegaard - Cloneartist's curator insight, March 25, 2013 8:23 AM

From the comments: 

"A great lay of the land. And in doing so, this points out in bright neon letters what is wrong with the vast majority of web series today" -


Very inspiring reading -

Benilda Pacheco Beretta's curator insight, March 27, 2013 12:10 AM

add your insight...

 
Asil's curator insight, March 29, 2013 7:24 AM

Food for thougth

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Discover, Relive And Share The Collective Experience With Stublisher

Discover, Relive And Share The Collective Experience With Stublisher | transmedia marketing: storytelling for business, art and education | Scoop.it

From official site:

"Our mission is to connect people through shared experiences.
Stublisher aggregates media shared via Instagram around concerts, games, birthday parties, the zoo (anywhere!) based on geolocation and timestamp, in real-time and post event.

On top of this aggregation, we're fostering one of the most passionate communities on the web, connecting people based on what they've done and where they've been.

 

Stublisher allows you to experience anything happening around the world, from the perspective of those capturing it. The design you see today allows you to explore and discover in a much more enjoyable fashion than months past.


We’ve also made sharing experiences and individual photos across all of your social media channels easy. To share an event, on the header image you’ll see Facebook, Twitter and Pinterest share buttons. To share a photo, you’ll see the same via the side bar that slides in from the right on rollover..."



From review article by PandoDaily:

"And the storytelling trend rolls on. The latest startup to tackle the way we share stories online is a new Web app called Stublisher.


Stublisher pulls content from our fragmented ecosystem of social networks together, building it into a cohesive story, like this cool-looking one from the Superbowl. The result is a full picture of events like concerts, or ski trips, or festivals. Stublisher officially launches today..."


Check out it here: http://stublisher.com


Learn more: http://blog.stublisher.com/post/42293646104/stublisher-2-0-new-design-open-to-all


Read more on PandoDaily: http://pandodaily.com/2013/02/04/stublisher-spins-fragmented-social-content-into-rich-stories/



Via Giuseppe Mauriello
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Anne Bosworth's curator insight, February 5, 2013 7:12 AM

Kinda cool, no?  What might be the implications, though? Could a sequence of negative or dangerous events begin and spread rapidly through this type of social media...? Well...probably no more than through any other social media platform. Regardless, it's an interesting concept, I think.

 

Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com

4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com | transmedia marketing: storytelling for business, art and education | Scoop.it

Andrew Tran:  "Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app" ...


Via The Digital Rocking Chair
Tina Stock's insight:

Love it!  Micro-comedy may not be for everyone, but getting your message across in less than 6 seconds - awesome!

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Jeni Mawter's comment, February 6, 2013 4:21 PM
Agree totally with you Tim!
malika bourne's curator insight, February 7, 2013 9:42 PM

How do you makde it play? Now, cna you tell me how to make play?

I donot know nothin' bout no stapler..

Carmenne K. Thapliyal's curator insight, April 14, 2013 12:41 PM

Loved it !!