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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood

5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood | transmedia marketing: storytelling for business, art and education | Scoop.it

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The Digital Rocking Chair's curator insight, August 26, 2014 6:07 PM


Jeff Gomez:  "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...

Henrik Safegaard - Cloneartist's curator insight, August 28, 2014 10:09 AM

It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier.

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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Brands and transmedia

Brands and transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it

Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...


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Rescooped by Tina Stock from Tracking Transmedia
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(shhhh...) Project Prometheus. Prospective applicants may apply now.

(shhhh...) Project Prometheus.  Prospective applicants may apply now. | transmedia marketing: storytelling for business, art and education | Scoop.it
Do you have what it takes to be a part of Project Prometheus? Visit the Project Prometheus Training Center and find out.

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Rescooped by Tina Stock from Stories - an experience for your audience -
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Predicting Transmedia and Augmented Reality Futures

Predicting Transmedia and Augmented Reality Futures | transmedia marketing: storytelling for business, art and education | Scoop.it

Gary Hayes: "The spine of [Predicting Present Futures'] rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:

Social Share & Online Connection

TV & Everything Else

Mobile & Locationalism

Transmedia & Content Everywhere


(Tina) Brilliant!


Full article: http://www.personalizemedia.com/no-brainerism-predicting-transmedia-futures-by-now-watching/  ;


Via The Digital Rocking Chair, Hans Heesterbeek
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Do it yourself: fan community "pirate" productions 2/3

Do it yourself: fan community "pirate" productions 2/3 | transmedia marketing: storytelling for business, art and education | Scoop.it

'Aurore Galliano offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She brings us a look at “fan community story factories” and explains “expanded universes: home-made franchises”.'

 


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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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[Excellent Transmedia] Interview With Caitlin Burns, Part I

[Excellent Transmedia] Interview With Caitlin Burns, Part I | transmedia marketing: storytelling for business, art and education | Scoop.it

"Today we have an indepth interview with Caitlin Burns, Transmedia Producer for Starlight Entertainment. Her career has featured work on such franchises as Avatar, The Pirates of the Caribbean, Tron Legacy, Halo, and more. Her latest project is a 3D broadcast series called Battle Castle on The History Channel."


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