Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus” | transmedia marketing: storytelling for business, art and education | Scoop.it

Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ...


Via The Digital Rocking Chair