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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Binge-viewing is transforming the television experience

Binge-viewing is transforming the television experience | transmedia marketing: storytelling for business, art and education | Scoop.it

Dawn C. Chmielewski "Services like Netflix and Hulu let fans watch multiple episodes or even entire seasons of shows all at once, giving life to new series such as 'House of Cards.'"


Via The Digital Rocking Chair
Tina Stock's insight:

A couple of comments about this article:


1) We gotta find a better term than "binge viewing" to describe the phonomena of vwatching multiple hours of a single tv series.  We don't call it binge reading when we read a complete book during a single week-end, it's just reading.  And, as a life-long reader, I can testify to the fact that binge viewing provides the same satisfaction that was previously only received when reading: complete immersion in a story, a culture, a character or an event.  So, instead of binge viewing, let's call it "immersive viewing."


2) Immersive viewing is changing advertising.  Consumers who subscribe to a viewing service (Netflix) or buy a DVD series don't want to be interrupted by commercials.  An obvious fact, but important to highlight because commercials are one way in which the entertainment industry generates profit on this content.  No commercials, less profit - UNLESS, "commercials" simply become part of the content.


When advertising goes from interuption to integration everyone profits:

> the audience is exposed to commercially available products or services within the context of a story that they value

> the "advertiser" reaches their audience during periods of attentiveness and concentration

> the content producers are able to make a livelihood from creating beautiful stories. 


Immersive viewing is driving the adoption of integrated advertising, which will lay the foundation for t-commerce.  And, I think it will all be here faster than we expect. 



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Eileen Marable's curator insight, February 3, 2013 8:46 AM

I'm all for it! Keeps the story arcs fresh in my mind!

 

Cultureel Persbureau's curator insight, February 4, 2013 1:35 AM

De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij?

Henrik Safegaard - Cloneartist's curator insight, February 12, 2013 1:39 AM

After watching the first 5 episodes I'm impressed.

I do like the style and i find it top entertainment. 

4 out of 5 stars from me and my family. 

Love it:-)

Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

With Online Video, You Have 20 Seconds To Capture Your Viewer. Go. | transmedia marketing: storytelling for business, art and education | Scoop.it

Kerrin Sheldon: "With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion--one that every brand is rushing to take advantage of. Follow these five tips so you don't turn off would-be viewers."


Via The Digital Rocking Chair
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