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Transmedia Landscapes
A look at transmedia, interactive, augmented reality, design, UX, UI, ARG, video games and social platforms in the new age of storytelling
Curated by Justin Nalepa
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In search of the audience

In search of the audience | Transmedia Landscapes | Scoop.it

Anna Jackson takes a look at local film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Lovedand The Generation of Z).


Via The Digital Rocking Chair
Justin Nalepa's insight:

I saw The Jump recently and thought it was an excellent short doc piece. Looking forward to seeing the rest from Loading Docs as well. 

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The Digital Rocking Chair's curator insight, July 1, 1:50 AM


"Anna Jackson takes a look at local [New Zealand] film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Loved and The Generation of Z)."

Andrea Rossi's curator insight, July 1, 2:42 AM

"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)

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Why Aren’t There More Tablet-Friendly Transmedia Projects?

Why Aren’t There More Tablet-Friendly Transmedia Projects? | Transmedia Landscapes | Scoop.it

As we’ve been kicking off this process by looking at some of the most interesting transmedia projects out there, I’ve been struck by how few of these projects work in a tablet web browser – the majority seem to be created for desktop computers or as native applications. This is changing but since tablets have been available for more than three years it surprised me a bit. I wanted to find out why this was the case.


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 21, 2013 1:13 PM


Sam Bailey:  "As we've been looking at what's out there, we've been surprised by how few of these projects work in a tablet browser."

Anne-Claire Goyet's curator insight, November 22, 2013 4:10 AM

Indeed... Des réflexions intéressantes que je ne partage qu'en partie s'agissant de la France. Peut-être une question de taille de marché aussi, non ?

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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Transmedia Landscapes | Scoop.it

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The Digital Rocking Chair's curator insight, October 24, 2013 8:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 9:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 4:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

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The pursuit of happiness: Transmedia universes from the perspective of the audience

The pursuit of happiness: Transmedia universes from the perspective of the audience | Transmedia Landscapes | Scoop.it

Let’s put man in the center of the universe, let’s give him the main role, the role of the king! Let’s talk about the human nature, let’s analyze how man responds to a great content, how people are influenced by content. I did analyze that, and I came to my personal definition of Transmedia from the perspective of the audience:
“Transmedia storytelling is the ultimate source of solutions and happiness for an audience, whose entire repertoire of senses and perceptions is engaged through the skillful use of mystery, that generates an overall emotional involvement and leads the audience to copy, decide and finally create their own parallel universe.”


Via The Digital Rocking Chair
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Hans Heesterbeek's curator insight, October 1, 2013 12:58 AM

Interesting article

John Slifko's curator insight, October 1, 2013 3:13 PM

And so precisely what does this word "trans-media" mean and what is its relevance if any in Masonic studies. 

Ken Morrison's comment, October 8, 2013 8:00 PM
I am so happy that you shared this. I shared Nancy Duarte's Hero's Journey one day in the classroom because the internet was down and I couldn't give my regular presentation slides. Ten months later, students still tell me that I "ruin in a good way' their movie watching because they think of this cycle.
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Legal Issues in Transmedia Projects – Part 2

Legal Issues in Transmedia Projects – Part 2 | Transmedia Landscapes | Scoop.it

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The Digital Rocking Chair's curator insight, August 13, 2013 2:28 AM


David McLaughlin:  "Following on from last week’s post where we discussed some of the issues around using intellectual property and other associated rights in Transmedia projects, this week we’ll be looking at some of the issues that arise in Transmedia projects when it comes to collaborating with others and licensing talent" ...

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Transmedia: A Filmmakers Foe or Ally?

Transmedia: A Filmmakers Foe or Ally? | Transmedia Landscapes | Scoop.it

Julian Cheevers:  "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"


Via The Digital Rocking Chair
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RainboWillis's curator insight, June 24, 2013 1:06 PM

The best point touched here, IMO: Greater availability of tools demanding more of artists in order to differentiate their work from their peers'. 

Richard Stadler's curator insight, June 25, 2013 7:18 AM

This could be a subtle shift in content creation. It might work, it might not, but I think test it. It might work for your company/market and not others..

Rob Erickson's curator insight, July 2, 2013 3:49 PM

It's definitely an ally if done the correct way.

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Ramen Party on Indiegogo

Ramen Party on Indiegogo | Transmedia Landscapes | Scoop.it

Ramen Party represents a way to get kids excited about food by allowing them to combine ingredients in the same way that a DJ combines music. By crossing these two realms, we believe that we can help kids explore different foods and food combinations in a way that is fresh, fun, and easily accessible.

Justin Nalepa's insight:

As part of phase one of their transmedia project Ramen Party, creators Lillian Chan, John Poon and Michael Mak are looking to launch an interactive storybook app, ebook series and a Ramen Party website. 

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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Transmedia Landscapes | Scoop.it
This past November, I made the trip for the second year in a row to the Mozilla Festival in London, a three day technology binge fest that brings together some of the world's top thinkers to consider and shape the future of the web.
Justin Nalepa's insight:

The transmedia secret behind it all:

 

"At its core, it is surprisingly simple -- completely immerse your audience into the world of the movie, beginning days before they even step near the theater, as a means to get them to connect with the story in a deeper way."

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T is for Transmedia: Learning through Transmedia Play

Erin Reilly:  "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."


Via The Digital Rocking Chair
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Jeni Mawter's curator insight, March 18, 2013 8:16 PM

Transmedia, Learning through Play, for for children aged 5 - 11 years. 

Pamela Bartar's curator insight, March 19, 2013 4:40 AM

must read by USC Annenberg Innovation Lab

Debbie Elicksen 's comment, March 19, 2013 9:28 AM
Thanks. ;)
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Spreading a story

Spreading a story | Transmedia Landscapes | Scoop.it

TL;DR – A brief scribble about reaching the audience, prompted by a talk from last week. The other day I watched the talk that Starlight Runner’s Caitlin Burns held at Emerge 2013 in Arizona last week. Speaking from experience, Caitlin talks about several important issues; the power of stories, the evolvement of storytelling etc. One thing that stuck in my mind was the part about getting a story to spread.

Justin Nalepa's insight:

Some thoughts and insight from Simon Staffans about spreading a story after Caitlin Burns' presentation at Emerge 2013.

 

Key point:

 

Her ”secret sauce” consist of four points – ”Be Interesting”, ”Describe it in a way that provokes the imagination”, ”Give people something to talk about” and ”Find ways to keep the conversation going”, and it’s hard not to agree with these, so I won’t try.

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Five transmedia projects - February 2013

Five transmedia projects - February 2013 | Transmedia Landscapes | Scoop.it

These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight – moving towards a media and content world where there is no need to talk about transmedia, as every project is as transmedia as it needs to be to fulfil any potential that project might have.

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Understanding Transmedia - How Story World's are Changing the Art of Communication

I recorded a keynote presentation I did on Transmedia. This piece gives a high level and fast paced overview of Transmedia and gives some advice on how to scale…

Via siobhan-o-flynn
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How do you get into transmedia?

How do you get into transmedia? | Transmedia Landscapes | Scoop.it

We’re just at the beginning of transmedia as an industry.  The term itself is controversial and problematic (that’s a whole other post.)  So what there means is that there aren’t a whole of vacant jobs out there looking for somebody who does or is interested in transmedia.  You sort of have to make them yourself, and then find other like-minded people and keep working together.

Justin Nalepa's insight:

Some words of wisdom from Jay Bushman on getting involved in the emerging world of transmedia.

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“Transmedia is a word for old people”

“Transmedia is a word for old people” | Transmedia Landscapes | Scoop.it

As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.

But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:

“Transmedia is a word for old people.”
Via The Digital Rocking Chair
Justin Nalepa's insight:

Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."

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The Digital Rocking Chair's curator insight, March 29, 11:08 PM


Alisa Rivera:  'As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.  But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:“Transmedia is a word for old people.”'

Ivon Prefontaine's curator insight, March 29, 11:40 PM

Interestingly, not every young person lives the way the author's friend's daughter suggested. And not every old person needs a word to describe this practice.

Sadim M.R.'s curator insight, March 31, 3:22 AM

"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."

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Transmedia Needs Better UX

Transmedia Needs Better UX | Transmedia Landscapes | Scoop.it

UX is short for User Experience Design and since most transmedia projects are designed to create an interactive experience with the audience, you’d think transmedia would have UX nailed. Instead, I often find my first contact with a transmedia project becomes a stumbling block because of poor UX. Maybe it requires me to login with Facebook without giving me a reason why or starts too deeply into an invented mythology or it makes assumptions that I am already an ardent fan so no effort is made to sell me on the story.


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 20, 2013 5:49 PM


Mike Vogel:  "UX is short for User Experience Design and since most transmedia projects are designed to create an interactive experience with the audience, you’d think transmedia would have UX nailed" ...

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How Do You End A Transmedia Project? | Tribeca Film Institute

How Do You End A Transmedia Project? | Tribeca Film Institute | Transmedia Landscapes | Scoop.it

"So you've done it. After year's of developing your transmedia project it's finally up and running. But is the end ever in sight?

 

In most avenues of the arts there is an end game. Whether it be a self-imposed deadline or (more likely) one given to you, at some point someone wants to see the finished product. However, the thing about transmedia (at least on the web side of it) is it can go on, and on, and on."


Via Digital Cinema in Transition, mirmilla
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mirmilla's curator insight, October 11, 2013 2:44 AM

Good question for a "new" media still in progress

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Zed.TO Case Study. How to Start a Content Revolution…Design the Future « TMCResourceKit #transmedia

Zed.TO Case Study. How to Start a Content Revolution…Design the Future « TMCResourceKit #transmedia | Transmedia Landscapes | Scoop.it

Good morning world! The Zed.TO Case Study is now live on the TMC Resource Kit! We are thrilled to be able to showcase this extraordinary groundbreaking participatory serial theatre experience...


Think theatre meets game, LARPing, ARGs… next level..


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siobhan-o-flynn's curator insight, September 3, 2013 9:18 AM

one of my very favourite transmedia experiences ever!

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Resurrecting Multimedia from the mire of Transmedia - Journal - mikejones.tv

Resurrecting Multimedia from the mire of Transmedia - Journal - mikejones.tv | Transmedia Landscapes | Scoop.it

"Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly. 

 

Even those words that begin with clear intentions and a desire to be useful descriptors, can quickly be hijacked and malformed into contestants for the ongoing game of buzzword bingo. ‘Transmedia’ is just such a word. With the term ‘Trans’ simply meaning ‘to move’, the notion of Transmedia as “narratives that move across different media-forms”, it’s a perfectly apt description."


Via mirmilla
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mirmilla's curator insight, June 26, 2013 12:43 PM

An interesting approach ... which can also be considered in the opposite direction from another interesting post of Mediastorm (I Hate ‘Multimedia’ http://bit.ly/12pTiRl)

 

Again, the words are struggling to chase the technological and social innovations.

Cristián Chamblas's curator insight, July 30, 2013 8:59 AM

El impacto del transmedia en la revitalización de otras metodologías de trabajo...

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

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How Will Google Glass Change Filmmaking? | Tribeca

How Will Google Glass Change Filmmaking? | Tribeca | Transmedia Landscapes | Scoop.it
Glass might be revolutionary for filmmakers - by turning everyone into one.
Justin Nalepa's insight:

A look at the evolution of filmmaking and the possibilities Google Glass creates.

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Hanging out with Transmedia Players | Pride Collaborative

Hanging out with Transmedia Players | Pride Collaborative | Transmedia Landscapes | Scoop.it

Last week PC’s resource and education initiative, StoriesLead, tuned in to the first InterActs Live Hangout event by way of Google+ Hangouts. The engaging conversation brought together transmedia players across disciplines to discuss how they utilize various platforms to engage audiences.

 

Check out our Storify recap.

Justin Nalepa's insight:

via @StoryLead

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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! - MIPBlog

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! - MIPBlog | Transmedia Landscapes | Scoop.it

Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first...

Justin Nalepa's insight:

Thoughts on pitching your transmedia project and what to keep in mind when doing so...

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Thriving on piracy – a transmedia producer’s best friend?

Thriving on piracy – a transmedia producer’s best friend? | Transmedia Landscapes | Scoop.it

Simon Staffans:  'I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Thrones is by far the most pirated show on Earth at the moment, but David shrugs it off, since the show thrives on ”cultural buzz”.'


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 1, 2013 11:29 PM

And, you should also read Simon's follow up post: Substituting piracy for exchange of favors?

Cultureel Persbureau's curator insight, March 2, 2013 7:35 AM

De makers van Game of Thrones beschouwen het feit dat de serie tot de meest 'illegaal' gedownloade ter wereld behoort als een gegeven. Waar ze eigenlijk ook veel voordelen in zien.

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Pinterest premieres transmedia storytelling experiment | Daily Dot

Pinterest premieres transmedia storytelling experiment | Daily Dot | Transmedia Landscapes | Scoop.it

Pinterest has already changed the way marketers think about commerce.  But it may also be ushering in a new form of storytelling.  Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.

 

Beat Girl is part graphic novel, part TV show, and all on Pinterest.  It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.

 

While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form.  “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.

 

Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.


Via Kim Zinke (aka Gimli Goose), Francesco Pintus, Hans Heesterbeek, Simon Staffans
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Karen B Wehner's curator insight, February 26, 2013 9:14 AM

Wherein two of my favorite things collide: Transmedia storytelling and pinterest! 

Anne-Claire Goyet's comment, February 27, 2013 7:00 AM
Encore un autre usage de Pinterest, cette fois intégré à un dispositif transmédia.
Yvonne Bustamante, MS's comment, March 7, 2013 12:55 PM
Ohhh, I can't wait to watch this progress!
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Multi-Platform for Project Managers

Managing Multi-Platform Projects This comprehensive hands-on course will give you the tools to manage multiplatform projects by taking you through the dynamics
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