Transmedia Landscapes
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Transmedia Landscapes
A look at transmedia, interactive, augmented reality, design, UX, UI, ARG, video games and social platforms in the new age of storytelling
Curated by Justin Nalepa
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Despite Promise, Transmedia Publishing Still Mostly a Mess : Publishing Perspectives

Despite Promise, Transmedia Publishing Still Mostly a Mess : Publishing Perspectives | Transmedia Landscapes | Scoop.it
Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
Justin Nalepa's insight:

A look back at transmedia's successes and failures thus far...

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Transmedia, a human-centered approach – Interview with Jen Gilomen from BAVC | Transmedia SF

Transmedia, a human-centered approach – Interview with Jen Gilomen from BAVC | Transmedia SF | Transmedia Landscapes | Scoop.it
Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Come share ideas, form teams, and launch startups.
Justin Nalepa's insight:

Love Jen's idea of approaching documentary storytelling through transmedia:

 

"I think documentary storytellers in particular serve their projects best when they consider those networks of human beings formerly known as “audiences” before choosing not just what story to tell next, but how best to tell it. By pulling from many traditions– film, user experience and product design, journalism, entrepreneurship, education, grassroots advocacy campaigns, gaming, exhibition, and the old-fashioned building of human networks and social capital – we open ourselves up to true innovation in the form of documentary, and increase the possibility of having the stories that we put our hearts and souls into producing enable real and measurable impact in the world around us." 

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Once Upon a Soda - Forbes

Once Upon a Soda - Forbes | Transmedia Landscapes | Scoop.it
Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight.
Justin Nalepa's insight:

A look at Jeff Gomez's career at Starlight Runner and his impact on transmedia storytelling.

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House of Moves: in-house transmedia production

House of Moves: in-house transmedia production | Transmedia Landscapes | Scoop.it
House of Moves has developed a powerful game engine pipeline that is now being used internally on TV spots.
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Out with the Old, in with the New (Goodbye 2012, Hello 2013)

Out with the Old, in with the New (Goodbye 2012, Hello 2013) | Transmedia Landscapes | Scoop.it

Let’s face it, 2012 was a rough year, from fires to floods, to hurricanes, mass shootings, tense elections, economic uncertainty and “Call me Maybe” playing on every radio station,  across the U.S. I think I can officially say it was a pretty sucky year on many levels. And Canada, I’m going to demand an official apology for Carly Rae Jepsen, you have one year to meet my terms and conditions.

 

But aside from bad music, national disasters and a horrible job market. this year did give hope to many of us in the transmedia community, we had a few stumbles here and there, but the overall feeling is one of hope, and dammit, hope is all we need to get 2013 started. So here it is, my (un) official list of some awesome transmedia stuff that happened this year.

 

Justin Nalepa's insight:

A year in review of transmedia storytelling, productions and conferences.

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Five tips for transmedia storytelling | IJNet

Five tips for transmedia storytelling | IJNet | Transmedia Landscapes | Scoop.it

With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story.

 

Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative. Transmedia stories often have audience engagement as a key goal.

 

Creating an online component to your documentary film, hosting a live event to complement a recent profile on a needy cause and pairing an interactive website with your book release are ways of building audience engagement across platforms.

Justin Nalepa's insight:

A succinct article with some great examples.

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Peter Espersen at TEDx Transmedia 2012 - 'The New Campfires of Community'

Peter Espersen is the Head of Online Communities for The LEGO Group focusing on the 13+ age group. He spearheads online community and social media to engage teen and adult fans of LEGO, and works closely with a wide range of business units across the company.

At TEDx Transmedia, Peter talked about how brands and businesses must adapt to new technologies and forms of communication to continue to engage fans and customers.
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MediaEntity - Transmedia Comic Series

MediaEntity - Transmedia Comic Series | Transmedia Landscapes | Scoop.it
Transmedia Comic Series - Are you willing to give up your identity?

A FULLY PARTICIPATORY TRANSMEDIA PROJECT

Beyond the comic, several add-ons allow the audience to continue to explore the world of MEDIAENTITY, and take part in it.

The idea is to bring together different communities of readers and gamers so that they feed each other around a common open source fiction. If you want to bring a dish and contribute to the feast of MEDIAENTITY's world, you'll soon be able to download our How to document and start creating characters and plots 100% compatible, whatever medium you choose.
Justin Nalepa's insight:

Love the art and look of this comic series. Interesting concept and love the idea of making it completely open source. Crowdfunding for the first season starts in January 2013. 

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Jeni Mawter's curator insight, December 19, 2012 7:54 PM

Comics are the perfect platform for transmedia storytelling!

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Glitch, Fourth Wall, and Perplex City - Deus Ex Machinatio - Andrea Phillips

Glitch, Fourth Wall, and Perplex City - Deus Ex Machinatio - Andrea Phillips | Transmedia Landscapes | Scoop.it
Two companies doing work I admire have announced in the last few weeks that they're closing their doors on projects I love: Fourth Wall Studios, creator of Emmy-winning Dirty Work; and Tiny Speck, creator of quirky Flash MMO Glitch.

In neither case is the company itself shutting down. They're both conducting a pivot, as the Silicon Valley lingo goes. Fourth Wall will focus on developing its technology platform and get out of the business of original content. Tiny Speck will pursue chat technologies it developed... not games.

Neither company is continuing the work the founders meant to do when the company was formed. In both cases, nearly all of the staff have been let go.
Justin Nalepa's insight:

Andrea Phillips is the author of A Creator's Guide to Transmedia Storytelling. A great book and insight into becoming a transmedia storyteller/producer. Check it out here: http://deusexmachinatio.com/book

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Finding The Core Of A Story: How The Teenage Mutant Ninja Turtles Are Evolving For a Multi-Platform World

Finding The Core Of A Story: How The Teenage Mutant Ninja Turtles Are Evolving For a Multi-Platform World | Transmedia Landscapes | Scoop.it
What is the essence of The Teenage Mutant Ninja Turtles?Their descriptive name provides the basic biographical info, but, apart from Turtle Power, what are the heroes on a half shell really all about?
Justin Nalepa's insight:

Having been a fan of the original animated series, TMNT has had a lasting impact on my childhood. From comics, TV, video games, action figures and toys, to lunch boxes and bed sheets, the turtles were everywhere. We even played outside during school breaks as Ninja Turtles, making our own makeshift weapons of our favorite characters. I have pictures of being dressed as Leonardo for Halloween. Even today, its franchise stands just as popular, though it's taken on a few changes: different skin tones, heights and shells for each character, it's core message of sticking together to fight off evil and injustice remains the same. 

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Transmedia – Punk Shake-Up Needed

Transmedia – Punk Shake-Up Needed | Transmedia Landscapes | Scoop.it

"We need a transmedia equivalent of the Sex Pistols to smash through the media Gatekeepers and to blow away out of touch and complacent media makers.

 

So will it come from ‘youth culture’? Peer groups telling stories to young, switched on and connected communities? Have they got the get on and do it anyhow you can punk attitude, the Do It Yourself because no-one else will do it like you want determination. No compromise, no regrets, no remorse. I hope so."

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Simon Staffans: Da Vinci on Transmedia

Simon Staffans: Da Vinci on Transmedia | Transmedia Landscapes | Scoop.it

I’ve been reading a bit about the genius that was Leonardo Da Vinci these past weeks; his life, his innovations and his pure brilliance. I will admit this might have something to do with me playing AC a bit over the past few weeks, but I find it fascinating to think what someone with a mind like his would be able to create, were that person alive today. Still, even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today.

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Starz Tries Out Transmedia With Spartacus

Starz Tries Out Transmedia With Spartacus | Transmedia Landscapes | Scoop.it

Increasingly, marketers are relying on involved fan service to get the word out about scripted shows; the best advertisement, after all, is a testimonial from your friends, and Starz has fed its fandom at Comicon and elsewhere as the series has gone through changes.

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How to Create Your Transmedia Project by Susan Bell

Justin Nalepa's insight:

A simple breakdown of creating a transmedia project.

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Folk music gets a transmedia reboot (Wired UK)

Folk music gets a transmedia reboot (Wired UK) | Transmedia Landscapes | Scoop.it
When songstress Alison Sudol wanted to expand her album Pines beyond the usual format, she turned her ode to nature into an animated ebook and a short film
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Women of Transmedia | POV Blog | PBS

Women of Transmedia | POV Blog | PBS | Transmedia Landscapes | Scoop.it
Liz Nord profiles eight of the trailblazing women she's learned from while making her own transmedia documentary.
Justin Nalepa's insight:

Some very brilliant and inspiring minds in the world of transmedia and beyond.

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5 Comics/Transmedia Trends to Watch in 2013

5 Comics/Transmedia Trends to Watch in 2013 | Transmedia Landscapes | Scoop.it
Comics in 2012 went from triumph to triumph. They rampaged through the box office, the best-seller list, the app store, and convention halls coast-to-coast.
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Publishing Perspectives :
Alice Born Digital: How Transmedia Storytelling Becomes a Billion Dollar Business

Publishing Perspectives :<br/> Alice Born Digital: How Transmedia Storytelling Becomes a Billion Dollar Business | Transmedia Landscapes | Scoop.it
Ian Harper explains the Inanimate Alice project and what makes this transmedia experience a success in this emerging field of storytelling.
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Transmedia 101′s 2012 Year End Special | Transmedia 101

Transmedia 101′s 2012 Year End Special | Transmedia 101 | Transmedia Landscapes | Scoop.it

Here at Transmedia 101 we have decided to jump on the End of Year Top Ten bandwagon by announcing our Top Ten Events of 2012.

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Futures of Entertainment: C3 White Papers and Research Memos

Futures of Entertainment: C3 White Papers and Research Memos | Transmedia Landscapes | Scoop.it
Origins of FoE: The Convergence Culture Consortium

The Futures of Entertainment community was launched from the Convergence Culture Consortium project through the Comparative Media Studies Program at MIT, a five-year initiative that produced original research and provided high-level consulting on the changing dynamics of the media industries/brands and their audiences.

This project was built around the launch of principal investigator Henry Jenkins' 2006 book Convergence Culture. It worked in conjunction with corporate partners Turner Broadcasting, MTV Networks, GSD&M Idea City, Petrobras, iG, Fidelity Investments, Yahoo!, NagraVision, and The Alchemists to explore the nature of fan communities, piracy, alternative forms of television distribution, media consumption patterns, gaming, branding, advertising, the nature of social connectivity and sharing online and various other issues.

The project produced a wide range of white papers, research memos, and other publications, aimed at examining these changes in the media industries, as well as a blog which has provided news, analysis, and thinking from Consortium researchers. This research is archived and remains publicly available through the FoE site.

The C3 project also invested its energy in coining the terms "transmedia storytelling" and "spreadable media" and deepening the discussion surrounding these issues. In the process of that five-year project, the Consortium launched the Futures of Entertainment event and built a network of consulting academics, interested practitioners and alumni around this core work who today act as FoE fellows.
Justin Nalepa's insight:

A great collection of C3 White Papers and Research Memos available in downloadable PDFs

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Purposeful Storytelling: How Designing With, Instead of For, Promotes Understanding

Purposeful Storytelling: How Designing With, Instead of For, Promotes Understanding | Transmedia Landscapes | Scoop.it
Lance Weiler - "My theory is that storytelling in the 21st century has an opportunity to be transformative in a way that enables those formerly known as the audience to become collaborators. Thanks to the democratization of tools to create and distribute media, the formerly top-down entertainment industry is now bubbling up with new stories and business models. So at Columbia, we are working to build a Story Design lab that mixes narrative design, game mechanics, and design science to tackle social problems."
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The StoryCode Ten: Questions for Christopher Sandberg

The StoryCode Ten: Questions for Christopher Sandberg | Transmedia Landscapes | Scoop.it
The StoryCode Ten is a short-form quarterly interview series that examines how leading cross-platform and immersive media storytellers around the globe are defining the medium.

Christopher Sandberg
Chief Creative Officer, Founder
The company P

Interview by Hal Siegel
Justin Nalepa's insight:

I recently saw Christopher Sandberg at the nextMEDIA conference in Toronto. He was part of a panel on The Role of the Modern Day Storyteller. He had some great things to say about the subject. Here's a quote from him that I thought had some great resonance:

 

"Digital media isn't about digital or media, it's about the affordances of them." 

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Convergence Culture FA 2012: Transmedia Strategy: Yayoi Kusama for Louis Vuitton

Convergence Culture FA 2012: Transmedia Strategy: Yayoi Kusama for Louis Vuitton | Transmedia Landscapes | Scoop.it

Yayoi Kusama is a visual artist from Japan, Kusama's most popular work consists of a solid neon color or white background across open space paired with glob-like sculptures covered in dots creating the illusion of one-dimensionality and challenging a viewer's understanding of the given space. Recently, Kusama was tapped by Louis Vuitton to create a collection of handbags, and clothing featuring her signature polka dots and avant-garde minimalist approach.

 

Louis Vuitton's Transmedia Approach:


As the ability to create media becomes more ubiquitous, retailers are starting to understand that their online presence and ability to promote that content via advertising is vastly more important than any exposure in a magazine. This is not to deny the fashion magazine of it's influence, but it's simply easier to promote content yourself. One well placed ad, or one well placed editorial, could become the catalyst for a disengaged consumer to experience a product launch, and even come to reinterpret a brand's image. Since fashion is constantly evolving to create trends in order to drive profit, brands like Louis Vuitton are rendered significant in their ability to consistently exert their influence while engaging the public in a unique way every six months.

 

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The Time Tribe - Transmedia Adventure Game for Kids

The Time Tribe - Transmedia Adventure Game for Kids | Transmedia Landscapes | Scoop.it

The Time Tribe is an epic time travel adventure series, built on an episodic point-and-click adventure game, an online virtual world, serial fiction, and real-world print and toy collectibles. Based on real history and archaeology, this interactive adventure immerses kids in the realities of everyday life across time and space, and gives them the tools for imagining their own roles on the great stage of human history.

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Your Life Is A Transmedia Experience

Social Creature:  '“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.'


Via Yannick Vernet, Yasser Monkachi, Érica Ariano, The Digital Rocking Chair
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