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Lance Weiler - "My theory is that storytelling in the 21st century has an opportunity to be transformative in a way that enables those formerly known as the audience to become collaborators. Thanks to the democratization of tools to create and distribute media, the formerly top-down entertainment industry is now bubbling up with new stories and business models. So at Columbia, we are working to build a Story Design lab that mixes narrative design, game mechanics, and design science to tackle social problems."
In May, the New Yorker fiction department's Twitter account published the story during 10 one-hour nightly installments of tweets. Instead of using the platform to discuss a television program, a speech, or a news event occurring elsewhere, users tuned into something occurring on the platform itself. Twitter became not a second screen, but a first screen.
Changes in technology may have finally cracked open the door to novels which use several different types of media to tell a single story.
Justin Nalepa: Looking at successful books which have managed to carry the weight of the storytelling, while still giving pictures an equal place to work within them, enhancing the storytelling experience.
Examples: R. Crumb's The Book of Genesis
Brian Selznick's The Invention of Hugo Cabret
- Neither medium contains the whole of the story
- Each medium has advantages in different circumstancces
- Words to give personality and depth to characters
- Pictures to create a sense of movement in places and a sense of soundless contemplation
iPads and other tablets now have the technology to embrance the transmedia novel, but there are several hurdles:
1. Financial - requires a lot of upfront capital for a multiplatform approach
2. Creative - it is difficult to have the mastery of multiple arts necessary to turn a good work into a great one, collboration is necessary but can lead to projects becoming more mediocre if not carefully integrated and organized
The StoryCode Ten is a short-form quarterly interview series that examines how leading cross-platform and immersive media storytellers around the globe are defining the medium.
Chief Creative Officer, Founder
The company P
Interview by Hal Siegel
Justin Nalepa's insight:
I recently saw Christopher Sandberg at the nextMEDIA conference in Toronto. He was part of a panel on The Role of the Modern Day Storyteller. He had some great things to say about the subject. Here's a quote from him that I thought had some great resonance:
"Digital media isn't about digital or media, it's about the affordances of them."
Through social media, website comments, live chats, and other methods, users can have a conversation with you around the content. It’s no longer about broadcasting your message. It’s no longer about telling your story and hoping people get it. To sum up these changes:
1. How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience. Marketers must now deliver their message and information across these device families.
The first ever Future of StoryTelling Conference
Justin Nalepa: Check out Charles Melcher youtube channel for some amazing and truly inspiring videos on storytelling from leading experts in the field of transmedia: