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Transmedia Landscapes
A look at transmedia, interactive, augmented reality, design, UX, UI, ARG, video games and social platforms in the new age of storytelling
Curated by Justin Nalepa
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Gamasutra - Features - Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game

Gamasutra - Features - Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game | Transmedia Landscapes | Scoop.it

Gameplay strategies for motivating players largely focus on reward paradigms (“carrots on sticks”) that dangle the sweet enticements of hidden levels, provocative content, and variations on the Sword of A Thousand Truths. But like all of us, don’t games want to be loved for who they are deep down, and not what they have?

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Playable Tweeting Apps

Playable Tweeting Apps | Transmedia Landscapes | Scoop.it

Evian melotweet - The Evian Melotweet allows users to create calming Zen-like music by visiting their Twitter account.

Available for download on the iPad and Android tablets


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Simon Staffans: The audience is your channel | | MIPBlogMIPBlog

Simon Staffans: The audience is your channel | | MIPBlogMIPBlog | Transmedia Landscapes | Scoop.it

Are you looking for an audience for your content? Or are you perhaps looking to expand the audience of your TV channel? Or are you trying to reach a new demographic, a new audience? You are more than welcome to try achieving those things in the traditional ways, but one thing you have to take into account is a whole new channel that has opened up for everyone – the audience itself.

 

The beauty of looking at the audience as your channel to other members of the audience, is apparent when looking at the equivalent in marketing – propagation planning. The art lies in creating not only for the people you want to reach, but the people you want them to reach. Namely catering for “friends of friends”, in social media parlance.

 

This is where transmedia storytelling principles can come effectively into play. By creating interconnected stories at the foundations of your content, it is possible to offer the audience content and experiences that could cater to many tastes and become the stories – with inherent tools – that your audience will spread to new audiences....


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About the TFI New Media Fund

About the TFI New Media Fund | Transmedia Landscapes | Scoop.it

ABOUT

 

The TFI New Media Fund provides funding and support to non-fiction, social issue media projects which go beyond traditional screens – integrating film with content across media platforms, from video games and mobile apps to social networks and interactive websites. We’re looking for projects that activate audiences around issues of contemporary social justice and equality around the world and demonstrate the power of cross-platform storytelling and dynamic audience engagement.

 

FUNDING

 

Four to eight non-fiction projects will be accepted, each receiving $50,000 to $100,000 in funding. The projects must present a non-fiction story focused on social issues and include an integrated cross-platform or new media component designed to engage and activate audiences in imaginative ways. The fund will include peer support and expert mentorship for producers. Producers from the U.S. and internationally are invited to apply.

 

SUBMISSIONS

 

Submissions open December 5, 2012 and close February 5, 2013. Fund recipients will be announced in 2013.

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Nuno Bernardo: How to Finance Transmedia?

Nuno Bernardo presents the different alternatives to cross-media funding, from product placement and branded content, to a more classical R&D and Venture Capital approach at Power to the Pixel's Cross-Media Forum, October 2011.

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The 10 Commandments Of 21st Century Franchise Production

The 10 Commandments Of 21st Century Franchise Production | Transmedia Landscapes | Scoop.it
What works, and what doesn't in creating blockbusters today.
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Zeega

Zeega | Transmedia Landscapes | Scoop.it
Zeega is a community of makers passionate about creating immersive experiences that combine original content with media from across the web.

 

"Zeega is revolutionizing web publishing and interactive storytelling for a future beyond blogs. The dominant idea of a website is still built on a separation of media, and links between words serve as the defining paradigm for publishing and navigation."

 

Zeega Productions is a growing series of innovative  storytelling projects that span the globe and uncover new perspectives on the human experience. Some works are co-productions with leading partners in the radio, film, journalism and interactive worlds; others are lead by Zeega's internal team.

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Transmedia Talks - Main Menu

Transmedia Talks - Main Menu | Transmedia Landscapes | Scoop.it

Transmedia related talks from around the web, educating and informing.

 

Click here and chose from some of the best transmedia talks, beeing updated all the time.

 

Here are some of the talk topics you can chose from so far:

 

Introduction to Transmedia (http://goo.gl/276vw)

 

Especialists:

Henry Jenkins (http://goo.gl/KwXTv)

Jeff Gomez (http://goo.gl/q4FSx)

Dan Hon (http://goo.gl/zrxyV)

Lance Weiler (http://goo.gl/kamJ9)

Andrea Phillips (http://goo.gl/a7WhE)

 

 

Events:

TEDxTransmedia (http://goo.gl/lqinX)

Power to the Pixel (http://goo.gl/MZ8BT)

Futures of Enterteinment 3 (http://goo.gl/aEXo3)

Futures of Enterteinment 4 (http://goo.gl/CyQEJ)

Futures of Enterteinment 5 (http://goo.gl/WbLtt)


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How To Be A Happy And Successful Creative Freelancer (Or Work With One)

How To Be A Happy And Successful Creative Freelancer (Or Work With One) | Transmedia Landscapes | Scoop.it

When talking to creative freelancers, there’s one phrase that’s often repeated: “I don’t mean to sound cheesy or cliché but…” What follows that "but" ranges from waxing lyrical about the ability to control the professional and personal work they do, to an appreciation of work-life balance, to a full-on embrace of occupational joy and diversity. “It sounds cheesy, but if I’m not having fun, I’m not happy.”

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Episode 10 - Gorogoa with Jason Roberts

Episode 10 - Gorogoa with Jason Roberts | Transmedia Landscapes | Scoop.it
Gorogoa is a fascinating story-game with beautiful artwork and a heart. In this prodcast Robert talks with the sole creator, Jason Roberts.
Jason explains his inspiration and creation processes.
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Immersive Writing Lab at the London Transmedia Festival

Immersive Writing Lab at the London Transmedia Festival | Transmedia Landscapes | Scoop.it

On Friday the 26th of October, I attended Portal Entertainments Immersive Writing Lab at Ravensbourne College in Greenwich...

 

...Mike Jones, Portal’s “Head of Story”, delivered a talk from Sydney. Despite the tortuous Skype connection and numerous false starts, the value of what he had to say was undiminished. Practical advice on writing ‘transmedia’ experiences is still thin on the ground, and (when we were able to hear him) the room eagerly devoured his tips.

 

Mike explained that writing for multimedia is difficult because there is no discipline or convention yet, because of the convolution of structures and forms the media bring, and because the writing process often feels messy, incoherent & unsatisfying compared to more conventional writing. However, audience expectations are changing, Mike said. They expect the story to be bigger than the platform, with multiple points of entry. For those familiar with writing and reading stories in digital ways, interaction is increasingly the norm.


Mike has devised some key principles of writing for transmedia:


1: World first, then plot. “Create a vibrant pressure-cooker world, full of natural dramatic oppositional forces,” said Mike.
2: Everything that mattered, still matters. Action, tension, drama, etc. It is all relevant for new platforms.
3: First person, present tense. Test the immersiveness of your story by putting it into present tense.
4. Role-play. Give your audience an active and meaningful role in the story. A good interactive role has motivation, action and reward. Compel your audience to interact, don’t assume they want to.
5. Interactive, online & multiplatform is episodic storytelling. Think about when dramatic questions are asked and when & where (on which platform) are they answered? (I liked Mike’s observation here that “We are creatures of worry” – in stories, we enjoy these anxieties and dilemmas.)


Mike emphasised the need to build on the similar, and discover the different and new – don’t focus or start from the aspects which make your story different from a traditional one....


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Transmedia 101: Masterclass with Jon Reiss

Transmedia 101: Masterclass with Jon Reiss | Transmedia Landscapes | Scoop.it
Transmedia 101 presents Jon Reiss: Think Outside the Box Office...

 

Taught by critically acclaimed filmmaker and author Jon Reiss, the Think Outside the Box Office (TOTBO) Full Day Master Class, presented by Transmedia 101, gives participants the knowledge and tools they need to create a distribution and marketing path for their films. This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films.

 

Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film. During the master class participants will learn:

 

- Goal Assessment
- Audience Identification
- Ways to connect with and build an audience for your work.
- Social media, organizational partnership and crowdfunding essentials.
- How to create a robust Live Event/Theatrical release.
- How to create merchandise that audiences will want to buy.
- A new approach to conceptualizing digital rights and their monetization.
- How to coordinate the timing of their various rights & marketing strategies.
- How to integrate the exciting new world of transmedia into their work.
- What is a Producer of Marketing and Distribution & how they can help you.


Jon Reiss is a media strategist who helps filmmakers & companies navigate the new distribution and marketing landscape. He has worked with and consulted for the Sundance Institute, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape. He has conducted his TOTBO Master Classes over four continents, is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs and the Director of the IFP PMD Labs he co-created with the IFP.

 

www.jonreiss.com www.facebook.com/reiss.jon

 

Register on Eventbrite! link on Transmedia101 site


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NYC’s 8 Million Stories: Crowdsourced Into An Off-Broadway Play

NYC’s 8 Million Stories: Crowdsourced Into An Off-Broadway Play | Transmedia Landscapes | Scoop.it

"Some New York playwrights might claim their work was inspired by the city itself, but in the case of 8 Million Protagonists, that premise is baked right into the show.

 

The off-Broadway play, which opens November 1st, was borne of a legion of New York-dwelling contributors who submitted their stories to a web platform created by agency Leo Burnett New York. It is perhaps the world’s first truly crowd-sourced play and the result of a massive collaboration between the agency, members of the theatre world, and some of the loud, hurried, boldly dressed, tourist-fearing masses who keep the city interesting."

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Lance Weiler: Building Storyworlds

Lance shares his first hand experience in what it takes to build original storyworlds.

 

"People are looking for answers, but I think the beauty about this time is really about the questions."

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Creating Transmedia: An Interview with Andrea Phillips (Part Two)

Creating Transmedia: An Interview with Andrea Phillips (Part Two) | Transmedia Landscapes | Scoop.it

Some great advice and thoughts on the creation process of transmedia storytelling from Andrea Phillips:

 

"The core goal should always be to create a compelling story.

 

Tangibility is a profoundly powerful thing. It’s why we bring back souvenirs from trips, and why we cherish old concert t-shirts, why we buy replicas of rings and swords from movies we love. It’s almost like locking all of the feelings and memories about a certain time and place into that object for safekeeping.

 

As an artist, of course I want to use that tool for the benefit of my story! And as a businesswoman, if people are willing to pay for that depth of experience, then I should definitely make it available.

You can make entirely nonlinear experiences, but they’re the exception, not the rule. That said, it is common for a minor component of a project to become a vector for introducing people to the greater work...

 

For an experience that plays out in real time, finding a way to catch up new audience members is an enormous challenge, but an important one if you want to keep your audience growing.

 

When you’re writing a complex work of fiction, it’s often the case that you’ll have a lot of information about backstory that you aren’t going to pass on to your audience. It might seem like a waste to generate that knowledge and then not use it as content. But sometimes it’s crucial to get your story straight about events and motivations you never want to spell out — you’re creating a negative space, and that space has to remain consistent. In order to preserve consistency, though, you have to be completely clear about what occupies that space.

 

The best (but still imperfect) advice I’d have is to understand what parts of your story are absolutely immutable, and which you can change. If you can cut something out of the story and still have a comprehensible story, then that element has to go through a harder vetting process. What is it adding? If you can’t put your finger on a rock-solid reason to keep it in, maybe that’s your signal that you shouldn’t include it at all."

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Video - Robert Tercek at TEDx Transmedia 2012 - '7 Gifts for Creative Activists'

Video - Robert Tercek at TEDx Transmedia 2012 - '7 Gifts for Creative Activists' | Transmedia Landscapes | Scoop.it

Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks.

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Brian Clark on Transmedia Business Models (Part One)

Brian Clark on Transmedia Business Models (Part One) | Transmedia Landscapes | Scoop.it

Let’s consider the business model issue from the point of view of a creator, a storyteller, a person whose goal is to make a living making a story. From a highly reductionist point of view, we’ve got five key challenges to making a model that works in the modern media age:


FUNDING: Where am I going to get the money to make this?


RETURN: What do the funders expect to get back for that funding?


SUSTAINABILITY: How am I going to pay my personal bills as a

storyteller?


AUDIENCE: Is there an audience for what I want to make and who are they?


PROMOTION: How will get this work out to this audience?

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10 TED Talks for Entrepreneurs

10 TED Talks for Entrepreneurs | Transmedia Landscapes | Scoop.it

A fellow entrepreneur gave me a slight nudge today that motivated me to post today’s blog.  I think you will certainly find value in it as it incorporates some of the best minds of the 21st century.

 

 

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Digital media from the inside out - BLOG: Digital Media from the Inside Out - At Least Five Things I Learned From Story World 2012

Digital media from the inside out - BLOG: Digital Media from the Inside Out - At Least Five Things I Learned From Story World 2012 | Transmedia Landscapes | Scoop.it

Five things learned from Story World Conference:

 

1. Big media brands are aligning themselves with the transmedia community.


2. The transmedia tribe, still not quite a movement, seems to have subdued its fractious factional spats, even if there remain quite opposite ways of approaching the work.


3. Independent producers are struggling to find business models, but are succeeding at building networks and new models for collaboration and experimentation.


4. Non-commercial funders are providing vision, as well as money, to stimulate new work.


5. The market for multiplatform story management is attracting new tools.

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Creating Transmedia: An Interview with Andrea Phillips (Part One)

Creating Transmedia: An Interview with Andrea Phillips (Part One) | Transmedia Landscapes | Scoop.it

"Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form. She has the weight of hard experience behind her, but she is also deft at exploring theoretical and aesthetic dimensions of her project."

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4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World | Transmedia Landscapes | Scoop.it
The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game.
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Transmedia Landscapes | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.

 

"Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence.

 

When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.

 

First, storytelling is a uniquely powerful form of persuasive jujitsu. Second, in a world full of black belt storytellers, we had all better start training our defenses. Master storytellers want us drunk on emotion so we will lose track of rational considerations, relax our skepticism, and yield to their agenda. Yes, we need to tell to win, but it’s just as important to learn to see the tell coming--and to steel ourselves against it."

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9 Creative Storytelling Tools That Will Make You Wish You Were A Student Again

9 Creative Storytelling Tools That Will Make You Wish You Were A Student Again | Transmedia Landscapes | Scoop.it
T.H.E. Journal asked educators for the most creative storytelling apps available, and we did a little digging on our own, too. The tools and apps we found turn students into novelists, artists, and moviemakers.

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Six Pattern of Interactive Storytelling

Six Pattern of Interactive Storytelling | Transmedia Landscapes | Scoop.it
We have compiled Six Pattern of Interactive Storytelling in this Slideshare to inspire creative work and brand communications. ...
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Alicia Keys Unleashes Interactive Storytelling App for Families [VIDEO]

Alicia Keys Unleashes Interactive Storytelling App for Families [VIDEO] | Transmedia Landscapes | Scoop.it

Singer-songwriter and mother Alicia Keys, inspired by her relationship with her grandmother and desire to help children express themselves, just released an animated storytelling app full of gaming elements and music.

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