Think "Choose Your Own Adventure" crossed with the holodeck and Amazon.com.
Many of us go about our lives constantly surrounded by screens, immersed in various "stories": movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we're creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.
In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly?