For the last three years Breakfast has been working on creating a street sign. Like most other “all points” signs in the world, this one will lead you in the right direction towards your destination. But that’s pretty much where the similarities end.
The Brooklyn-based interactive agency’s sign, called Points, is an high-tech version of a low tech tool. While it can, in fact, tell directions, Points is also able to tell you who’s winning the U.S. Open, where the nearest coffee shop is or how soon the next bus will be arriving. This is all while its shiny aluminum arms rotate 360 degrees around the pole, pointing you in the direction of the information being served.