Yayoi Kusama is a visual artist from Japan, Kusama's most popular work consists of a solid neon color or white background across open space paired with glob-like sculptures covered in dots creating the illusion of one-dimensionality and challenging a viewer's understanding of the given space. Recently, Kusama was tapped by Louis Vuitton to create a collection of handbags, and clothing featuring her signature polka dots and avant-garde minimalist approach.
Louis Vuitton's Transmedia Approach:
As the ability to create media becomes more ubiquitous, retailers are starting to understand that their online presence and ability to promote that content via advertising is vastly more important than any exposure in a magazine. This is not to deny the fashion magazine of it's influence, but it's simply easier to promote content yourself. One well placed ad, or one well placed editorial, could become the catalyst for a disengaged consumer to experience a product launch, and even come to reinterpret a brand's image. Since fashion is constantly evolving to create trends in order to drive profit, brands like Louis Vuitton are rendered significant in their ability to consistently exert their influence while engaging the public in a unique way every six months.