"We need a transmedia equivalent of the Sex Pistols to smash through the media Gatekeepers and to blow away out of touch and complacent media makers.
So will it come from ‘youth culture’? Peer groups telling stories to young, switched on and connected communities? Have they got the get on and do it anyhow you can punk attitude, the Do It Yourself because no-one else will do it like you want determination. No compromise, no regrets, no remorse. I hope so."