We use a comprehensive campaign approach, which we’ve coined 360° Storyweaving. An optimum 360° Storyweaving Campaign includes three distinct phases:
The CREATION Phase, where we create and design the storyworld and story components around an original concept;
The IMMERSION Phase, where we design and plan strategy on how to immerse the audience further into the storyworld through thematic merchandising and media blurring;
The COMMUNITY Phase, where we build communities through online engagement and interactivity as well as implement social outreach, which springs from the original purpose and theme of the project.