Justin Nalepa: A few highlights I thought had resonance with creating transmedia projects from Andrea Phillip's interview:
"The idea that a transmedia experience must be cold and analytic is equally misdirected. It’s mistaking form and structure for content. The emotional payload is carried by the context and meaning each piece has, not by how you consume it.
The audience will happily forgive you for gaps in realism. The hero rarely has to take a bathroom break, after all, and the bad guys are nearly always terrible marksmen. But if you have a character react to a situation in a way that doesn’t feel true to the audience, you’ll simply lose them.
The one hard rule I’d put is this: if you’re providing multiple entry points to your story, then you need to provide enough context for the audience to understand what’s going on at exactly that point. If that means you have to repeat important details, then so be it, but a more elegant solution might be to provide easy access to that information in an out-of-story reference source.
We can design for different levels of participation, and in fact for the most part we do. But there is a point of diminishing returns. If only ten people in the world will ever see a piece of content, perhaps you’re better spending your budget on something else. You do in general have to choose between providing a very rich and deep experience for very few people, or providing a somewhat shallower experience to a much broader audience."