Transmedia Landsc...
Follow
Find
950 views | +0 today
Rescooped by Justin Nalepa from Just Story It Biz Storytelling
onto Transmedia Landscapes
Scoop.it!

We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Transmedia Landscapes | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.

 

**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.

 

**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.

 

**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
more...
janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
Transmedia Landscapes
A look at transmedia, interactive, augmented reality, design, UX, UI, ARG, video games and social platforms in the new age of storytelling
Curated by Justin Nalepa
Your new post is loading...
Your new post is loading...
Rescooped by Justin Nalepa from Documentary Landscapes
Scoop.it!

Transmedia How-To « TMCResourceKit

Transmedia How-To « TMCResourceKit | Transmedia Landscapes | Scoop.it

One of the best resource tool kits for Canadian and Australian transmedia producers and filmmakers. 

more...
Scooped by Justin Nalepa
Scoop.it!

Want to innovate? Become a "now-ist"

Want to innovate? Become a "now-ist" | Transmedia Landscapes | Scoop.it
“Remember before the internet?” asks Joi Ito. “Remember when people used to try to predict the future?” In this engaging talk, the head of the MIT Media Lab skips the future predictions and instead shares a new approach to creating in the moment: building quickly and improving constantly, without waiting for permission or for proof that you have the right idea. This kind of bottom-up innovation is seen in the most fascinating, futuristic projects emerging today, and it starts, he says, with being open and alert to what’s going on around you right now. Don’t be a futurist, he suggests: be a now-ist.
Justin Nalepa's insight:

Looking at the ways in which people are learning to innovate around the world. A call to action for innovative people to "deploy or die", and have their work go out into the world for others to experience and be inspired by.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Southside Stories

Southside Stories | Transmedia Landscapes | Scoop.it
Experience an immersive journey into the Southside of Williamsburg, Brooklyn.
Justin Nalepa's insight:

Via @storycodeorg:

 

"Within a generation, the NYC neighborhood of Williamsburg has drastically changed. Southside Stories is a guided walking audio tour featuring newcomers and long-term residents who share their thoughts on the community’s past, present and future. Participants get an opportunity to see the neighborhood from a different perspective and walk in the shoes of another person and ultimately empathize with their experiences."

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Transmedia Playbook

The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Hashtags Don’t Make Movements, People Do

Hashtags Don’t Make Movements, People Do | Transmedia Landscapes | Scoop.it
Andrew DeVigal and Laura Lo Forti started their company, A Fourth Act, to build community around story. With HARVIS, a new mobile web application, they bring people together in physical space to share their own stories and solve their own problems. Combining analog with digital, they redefine engagement.
more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Instead of Ranting About 'Anti-Social' Media, Check Out This Interactive Documentary 'Seven Digital Deadly Sins'

Instead of Ranting About 'Anti-Social' Media, Check Out This Interactive Documentary 'Seven Digital Deadly Sins' | Transmedia Landscapes | Scoop.it
"I hate that my friend always looks so good in her Instagram photos."
more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

NFB/Interactive - Circa 1948

NFB/Interactive - Circa 1948 | Transmedia Landscapes | Scoop.it

Circa 1948 is an interactive art app for iPad and iPhone, an installation and an interactive photo essay created in partnership with the artist Stan Douglas and the NFB Digital Studio.

The project allows users to discover the city of Vancouver circa 1948, a time where two vibrant communities are struggling through a time of change. By exploring this story from the past, the project ties an economic downturn to urban planning, and corruption to the black market and shows their relevance in any time period. 

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Sortie en mer - A Trip Out to Sea: Interactive Film

Sortie en mer - A Trip Out to Sea: Interactive Film | Transmedia Landscapes | Scoop.it

Sortie En Mer (A Trip Out to Sea) is a harrowing first-person experience that reinforces the importance of wearing a life jacket (it was sponsored by yachtwear manufacturer Guy Cotten). 

What starts as a lovely sailing trip soon escalates into a terrifying experience as the user is literally knocked into the water and must scroll to stay afloat. Eventually this proves futile and you eventually fall to the sea floor. It's a simple premise and the experience is unforgettable. 

Justin Nalepa's insight:

Very interesting work. I can only imagine what this would be like with an Oculus VR set to experience...

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Interactive Documentary – In A Theatre?

Interactive Documentary – In A Theatre? | Transmedia Landscapes | Scoop.it

Choose Your Own Documentary is a live performance of a documentary where the audience choose which way to take the story at numerous decision points – there are 1500 different outcomes.

Justin Nalepa's insight:

I love choose your own adventure books and this really is an interesting project using that style of storytelling in a non-fiction / documentary setting.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Could These Be The Future Of FilmBiz?

Could These Be The Future Of FilmBiz? | Transmedia Landscapes | Scoop.it

We were promised jet packs.  Evolution is too damn slow. We keep telling ourselves a change is going to come, but maybe it is already here.  What have you already come across that the rest of us maybe need to climb aboard in a big way? Could any of these be tomorrow's future today? 

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

5 Things Documentary Filmmakers Can Learn from Game Designers | POV Blog | PBS

5 Things Documentary Filmmakers Can Learn from Game Designers | POV Blog | PBS | Transmedia Landscapes | Scoop.it

Engagement, interaction, participation, messaging and the power of play: Five takeaways for filmmakers from Games for Change at Tribeca FIlm Festival's Innovation Week.

Justin Nalepa's insight:

As interactive documentaries become more commonplace, it's only natural to look to video game design to show how audiences can become more involved and engaged with their stories.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

COME/IN/DOC – A new way to understand interactive documentaries | Open Documentary Lab at MIT

COME/IN/DOC – A new way to understand interactive documentaries | Open Documentary Lab at MIT | Transmedia Landscapes | Scoop.it

COME/IN/DOC - Collaborative Meta Interactive Documentary – is a transmedia meta- documentary that reflects on the interactive documentary. There has been more and more production in the area of interactive nonfiction, and the documentary is one of the main formats that has been developed considerably in recent years, but more theoretical and practical exploration is needed. This project aims to achieve a greater understanding of this new documentary format assuming that our period in history lends itself to a deeper reflection.

more...
No comment yet.
Rescooped by Justin Nalepa from Tracking Transmedia
Scoop.it!

Montreal launches Digital Spring - Printemps Numérique

Montreal launches Digital Spring - Printemps Numérique | Transmedia Landscapes | Scoop.it

"Montréal, the capital of digital art, has a lot in store for digital enthusiasts this season. Interactive spaces, visual and sound performances, immersive experiences, 3D production, leading-edge electronic music, installations, vernissages, international-calibre events, a contemporary creation blending the disciplines..."


Via siobhan-o-flynn
more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Ciril Jazbec’s Cinema on Ice

Ciril Jazbec’s Cinema on Ice | Transmedia Landscapes | Scoop.it

On his most recent trip to Greenland, photographer Ciril Jazbec witnessed something magical—a photographic experience that made his “hairs stand on end.” He was there working on his project, On Thin Ice, a chapter in a larger body of work chronicling the effects of climate change on communities in low-lying regions.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Do Cinematographers Have a Future in the Video Game Industry? « No Film School

Do Cinematographers Have a Future in the Video Game Industry? « No Film School | Transmedia Landscapes | Scoop.it

It’s clear that cinematography is changing, both from technological and aesthetic perspectives. Images are being created in new, oftentimes fascinating ways, and the role of the cinematographer is evolving at a rapid pace. Cinematographers are now being included in the extensive visual effects processes that dominate contemporary Hollywood — although the extent to which some cinematographers are actually involved is hotly debated. All of this means that the future of cinematography as we know it today is an exciting, albeit uncertain one. However, there’s one area that might provide a new outlet for the cinematographers of tomorrow: video games.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

It's time for us to stop calling games "indie"

It's time for us to stop calling games "indie" | Transmedia Landscapes | Scoop.it

In 2007, when I was a reporter at the Wall Street Journal, I (and most likely others) noticed something odd that was happening in the world of games. A crop of very small teams were starting to get much wider distribution and, ultimately, sales through digital platforms, albeit through an unlikely source: videogame consoles. The insurmountable obstacles surrounding commercial releases were suddenly being lowered and gamemakers like Jonathan Blow and the Behemoth started making serious bank, but in the guise of very personal and thinly assembled titles. These were magically called "indie games."

Justin Nalepa's insight:

A very interesting analysis of recent video game culture and industry practices.

more...
No comment yet.
Rescooped by Justin Nalepa from Transmedia: Storytelling for the Digital Age
Scoop.it!

In search of the audience

In search of the audience | Transmedia Landscapes | Scoop.it

Anna Jackson takes a look at local film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Lovedand The Generation of Z).


Via The Digital Rocking Chair
Justin Nalepa's insight:

I saw The Jump recently and thought it was an excellent short doc piece. Looking forward to seeing the rest from Loading Docs as well. 

more...
The Digital Rocking Chair's curator insight, July 1, 1:50 AM


"Anna Jackson takes a look at local [New Zealand] film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Loved and The Generation of Z)."

Andrea Rossi's curator insight, July 1, 2:42 AM

"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)

Rescooped by Justin Nalepa from Documentary Evolution
Scoop.it!

Real is a Platform Too // Michel Reilhac // TFI Interactive Day 2014

"Stories come out of the screen, into the physical world. We've seen plenty of cohesive cross-platform narratives, but where can you go from there? The "real world" - that's where."


Via mirmilla
more...
mirmilla's curator insight, June 17, 3:20 AM

A small taste of the Reihac thought.

Rescooped by Justin Nalepa from Transmedia Storytelling meets Tourism
Scoop.it!

The Next Gaming Interface: Your Body

The Next Gaming Interface: Your Body | Transmedia Landscapes | Scoop.it
The Los Angeles-bases startup Survios just received $4 million in funding and has ambitious plans to create full-motion virtual reality games. Will...

Via Soraia Ferreira
more...
No comment yet.
Rescooped by Justin Nalepa from #transmediascoop
Scoop.it!

Connecting to Audiences - Birth of a HyphenNation

Connecting to Audiences - Birth of a HyphenNation | Transmedia Landscapes | Scoop.it
Recorded live at the Forward slash Story lab, Steve gathers a dozen Digital Media and Interactive luminaries to discuss the ongoing challenges of connecting to audiences. What follows is the birth of a new type of festival that will showcase multi-platform and interactive works of all kinds. Guests in this episode include (in order of appearance) Brian Clark, Lance Weiler, Noel Qualter, Paula Zuccotti, Michael Premo, Ken Eklund, Mike Webster, Lina Srivastiva, Richard Dansky, Jan Libby, Stuart Candy, Oscar Raby and Christy Dena.

Via Simon Staffans
more...
Simon Staffans's curator insight, May 23, 6:11 AM

Well now, this you SHOULD listen to if you haven't already.

Brad Tollefson's curator insight, June 6, 10:25 PM

Go to Facebook page for HYPHEN for more. 

Scooped by Justin Nalepa
Scoop.it!

The Inside Story of Oculus Rift and How Virtual Reality Became Reality | Gadget Lab | WIRED

The Inside Story of Oculus Rift and How Virtual Reality Became Reality | Gadget Lab | WIRED | Transmedia Landscapes | Scoop.it

A com[prOculus has found a way to make a headset that does more than just hang a big screen in front of your face. By combining stereoscopic 3-D, 360-degree visuals, and a wide field of view—along with a supersize dose of engineering and software magic—it hacks your visual cortex. As far as your brain is concerned, there’s no difference between experiencing something on the Rift and experiencing it in the real world.

Justin Nalepa's insight:

A comprehensive timeline of the Oculus Rift and its journey up to this point.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

How the Movies of Tomorrow Will Play With Your Mind

How the Movies of Tomorrow Will Play With Your Mind | Transmedia Landscapes | Scoop.it
A neuroscientist in California is dreaming up a new visual vocabulary for cinema that could revolutionize the filmmaking business.
more...
No comment yet.
Rescooped by Justin Nalepa from #transmediascoop
Scoop.it!

8 Smart Things Said at Tribeca Innovation Week About The Future of Film, Technology and Storytelling

8 Smart Things Said at Tribeca Innovation Week About The Future of Film, Technology and Storytelling | Transmedia Landscapes | Scoop.it
With the ongoing goal of narrowing the gap between the creative and tech worlds, The Tribeca Film Festival introduced Tribeca Innovation Week this year.

Via Simon Staffans
Justin Nalepa's insight:

I hadn't heard the analogy of Inception being a metaphor for Cinema. I also love the quote from Jason Silva:

 

"We already have dream sharing technology. It's called cinema."

more...
Simon Staffans's curator insight, April 29, 5:54 AM

Interesting things indeed.

Scooped by Justin Nalepa
Scoop.it!

Tribeca Film Festival: Jane Rosenthal on the Future of Film and Why Story Still Matters

Tribeca Film Festival: Jane Rosenthal on the Future of Film and Why Story Still Matters | Transmedia Landscapes | Scoop.it
We talk to Tribeca Film Festival co-founder and CEO Jane Rosenthal about how the festival has embraced technology and new forms of storytelling.
more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

Voice Of Planet Earth Making A Nature Documentary For The Oculus Rift

Voice Of Planet Earth Making A Nature Documentary For The Oculus Rift | Transmedia Landscapes | Scoop.it
David Attenborough, the journalist behind many beloved nature documentaries including the Planet Earth series, is going fully next-gen for one of his upcoming projects. It's a movie called Conquest of the Skies, and unlike any of Attenborough's previous work, it's being made for the Oculus Rift virtual reality headset, director John Morris told the website realscreen.
Justin Nalepa's insight:

This sounds crazy, yet exciting. I'm very interested as to how this will influence further nonfiction experiences through VR.

more...
No comment yet.
Scooped by Justin Nalepa
Scoop.it!

How an Interdisciplinary Transmedia Project Can Address Mental Illness Stigma - Huffington Post

How an Interdisciplinary Transmedia Project Can Address Mental Illness Stigma - Huffington Post | Transmedia Landscapes | Scoop.it

Interdisciplinary research is all the rage in higher education. Faculty members are encouraged to conduct research with interdisciplinary teams. These interdisciplinary teams and the research that comes from them are thought to solve societal problems more effectively than if the studies were conducted from one disciplinary focus or "silo."

more...
No comment yet.