Zombies, Run! fights for the rights of stories in games | Transmedia Landscapes | Scoop.it
Speaking in a recent interview with Polygon, Alderman stated the industry is experiencing a self-fulfilling prophecy in which game designers do not believe good narrative can be achieved within 

the structure of a game and therefore fail to ever make it happen.

Justin Nalepa: Comparing games to TV shows, where the audience/users are expected to go away and come back again to the content. By breaking up the content into "episodes" or "chapters," the narrative can be completed in smaller digestable segments yet to contribute to a larger arc.