Text During a Movie! Here's the First Trailer for 'APP,' a Film That Wants You to Keep Your Phone ON | Transmedia Landscapes | Scoop.it

Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content. As the first film made with the intentional inclusion of content on a second, mobile screen, "App" relies on an app, IRIS, which is equipped with sonic technology that triggers additional content during the movie. Though it's not required for viewing the movie, using the second screen adds layers to the big-screen narrative.

Via The Digital Rocking Chair