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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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Ladybird drops branding books ‘for boys’ or ‘for girls’

Ladybird drops branding books ‘for boys’ or ‘for girls’ | Smart Media | Scoop.it
Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’
Karen B Wehner's insight:

Hallelujah!

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Rescooped by Karen B Wehner from Transmedia: Storytelling for the Digital Age
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Kony 2012: Cause Marketing Lessons

Kony 2012: Cause Marketing Lessons | Smart Media | Scoop.it
When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”

 

DRC:  A very even-handed look at the Kony 2012 phenomenon.


Via The Digital Rocking Chair
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Rescooped by Karen B Wehner from Tracking Transmedia
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Infographic: When it comes to Millennials, are you talking to strangers?

Infographic: When it comes to Millennials, are you talking to strangers? | Smart Media | Scoop.it
Bazaarvoice released an awakening infographic designed to help businesses better understand the millennial customer aka the digital native.

Via siobhan-o-flynn
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Rescooped by Karen B Wehner from Transmedia: Storytelling for the Digital Age
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[Transmedia Case Study] How Social Media Revived The Muppets

[Transmedia Case Study] How Social Media Revived The Muppets | Smart Media | Scoop.it
A look at how social and digital helped reinvent "The Muppets" for the big screen.

Via The Digital Rocking Chair
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Rescooped by Karen B Wehner from Story and Narrative
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Why stories sell and feature lists don't

Why stories sell and feature lists don't | Smart Media | Scoop.it
Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that, ‘regardless of the content of the ad, the structure of that content predicted its success.’ In other words, telling a story was better than listing features (or anything else for that matter).

Via Gregg Morris
Karen B Wehner's insight:

Stories are the  basis for how we learn best, so - yeah!

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Will digitally enhanced cereal boxes topple the 30 second TV spot as kid influencers?

Will digitally enhanced cereal boxes topple the 30 second TV spot as kid influencers? | Smart Media | Scoop.it
General Mills explores QR codes, apps and augmented reality for food packages.
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Molding kids' minds ... all for a quick buck?

Molding kids' minds ... all for a quick buck? | Smart Media | Scoop.it
There are many powerful forces in the world — tornadoes, floods
and earthquakes, to name a few. For teens, the power of marketing
may be as or more monumental, shaping their perspectives on life
and their environment.
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Cynopsis Kids awards for best kids programming in TV shows, web content, marketing and PR programs

For outstanding achievement in material launched between October 2010 and December 2011. 

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