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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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From the mag: Can Netflix drive consumer products sales?

From the mag: Can Netflix drive consumer products sales? | Smart Media | Scoop.it
Netflix now has more subscribers in the US than HBO, but whether or not the SVOD leader has the power to drive consumer products sales like traditional kidnets do is still the big question - especially in the absence of viewership data.
Karen B Wehner's insight:

In principle, I don't  see why not. My own kids, for example, watch Netflix SVOD almost exclusively these days. Will be interesting to see this one unfold.

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Mind Candy scores Moshi Monsters licensees

Mind Candy scores Moshi Monsters licensees | Smart Media | Scoop.it
UK-based Mind Candy, the company behind the 60 million-strong Moshi Monsters online community for kids, has inked a raft of apparel and accessories deals for the brand to be introduced for the first time ever in North America this year.
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