‘The Hunger Games’ Cross Media Campaign | Smart Media | Scoop.it
As you probably know by now, The Hunger Games, a sci-fi novel by Suzanne Collins, is coming to the big screen. The highly anticipated film is utilizing an ongoing cross media campaign in order to build hype for its March 23 release...


[A detailed look at the transmedia/cross-media marketing campaign for The Hunger Games.]

Via The Digital Rocking Chair