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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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Inside Disney’s Imagicademy

Inside Disney’s Imagicademy | Smart Media | Scoop.it
From the mag: Disney Publishing Worldwide takes on the US educational product and toy market with its app-driven Imagicademy.
Karen B Wehner's insight:

It remains to be seen whether this will be anything new under the sun. So much self-branded ''educational'' media is, in reality, not. And if it is, it's not FUN in the sense kids have come to expect from the Disney brand. 

 

Working against it right out of the gate: Awkward name with ambiguous pronunciation.

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Disney’s Maker Studios Struggles to Migrate Its Audience To Maker.tv

Disney’s Maker Studios Struggles to Migrate Its Audience To Maker.tv | Smart Media | Scoop.it
Collectively, between its 50,000-plus creators, Maker Studios boasts of 42 million unique monthly desktop users on YouTube--up 72% in December versus the same period during the previous year. Yet migrating those millions of Web video fans off YouTube hasn't proven so easy for Maker, which Walt Disney Co. acquired last March for upwards of $500 million.Last May, as Maker hosted its first NewFront sales event in New York, it also rolled out its own consumer Web destination: Maker.tv. That site att
Karen B Wehner's insight:

Maker Studios discovers the perils of moving from YouTube to a self-hosted website.

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Where Will Netflix Be In 5 Years?

Where Will Netflix Be In 5 Years? | Smart Media | Scoop.it
Image source: Netflix. Five years can be an eternity when you're looking at a company in the midst of a sea change. And that's exactly the place.
Karen B Wehner's insight:

See previous Scoop.

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Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content

Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content | Smart Media | Scoop.it
Maker Studios, the YouTube multichannel network owned by Disney, reached an exclusive deal with Latino-focused MCN MiTú to develop original and branded content aimed at the fast-growing U.S. Hispan...
Karen B Wehner's insight:

Smart move.

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Hard-to-Get 'Frozen' Merchandise Going for Thousands on eBay

Hard-to-Get 'Frozen' Merchandise Going for Thousands on eBay | Smart Media | Scoop.it
Frozen's success has led to sizzling merchandise sales.
The hit Disney animated film has already grossed more than $1 billion at the global box office, won two Oscars and sold 3.2 million Blu-ray and DVD units in its first day on sale. Now Frozen-themed merchandise has become so scarce that parents are going to great lengths to get their hands on the gear the film's pint-size film fans crave, including staying up until 3 a.m. to buy a Princess Elsa dress, some of which are now going for $1,500 each on eBay.
Karen B Wehner's insight:

Astonishing to think one might be mugged for carrying an Olaf figurine on the bus. 

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Disney Struggles to Make Its Free Gaming Apps Pay

Disney Struggles to Make Its Free Gaming Apps Pay | Smart Media | Scoop.it
Mobile games are a major growth opportunity, and analysts say a recent flop underscores the challenges Disney faces in a shifting marketplace.
Karen B Wehner's insight:

More fuel for the rising fire against in-app paymets for kids.

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Disney Junior launches in March, Marvel gets block on XD

Disney Junior launches in March, Marvel gets block on XD | Smart Media | Scoop.it
Disney Channels Worldwide has earmarked March 23 as the launch date for the much-anticipated US 24/7 preschool net Disney Junior. Disney XD in the US, meanwhile, is launching a dedicated Marvel programming block, Marvel Universe, on April 1.
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Disney/ABC TV names digital media VP

Disney/ABC TV names digital media VP | Smart Media | Scoop.it
Former Saban exec Chris Thomes has been named VP of digital media studios for the Disney/ABC Television Network, where he will manage branded digital programming and creative development for content created by external producers, including...
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Disneyland Adventures Is Kinect’s Toy Story

Disneyland Adventures Is Kinect’s Toy Story | Smart Media | Scoop.it
Like Toy Story did for rendered animation, Disneyland Adventures Kinect translates technological potential into creative reality...

Via The Digital Rocking Chair
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Understanding The True Appeal Of Frozen To Kids | 2014 RG Marketing Ltd

Understanding The True Appeal Of Frozen To Kids | 2014 RG Marketing Ltd | Smart Media | Scoop.it
Karen B Wehner's insight:

I know, I know, we're all kind of 'numb' from Frozen hype. But this article actually puts a bit of original spin on the phenom. 

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Made in Singapore: Disney's Big Hero 6 Bot Fight mobile game tie-in - CNET

Made in Singapore: Disney's Big Hero 6 Bot Fight mobile game tie-in - CNET | Smart Media | Scoop.it
Disney's upcoming animated flick gets a game tie-in made entirely in Singapore by Gumi Asia.
Karen B Wehner's insight:

Looks like the mechanic is pretty mainstream (match-three riff), but Disney's in good cinematic company, launching and app before the film. 

 

Just have to wonder how much synergy there actually is, however, between the experience of playing a basic - albeit brand-skinned - app, however, and the full-blown narrative experience of watching a film? 

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Ingo Devices launches Frozen interactive toys

Ingo Devices launches Frozen interactive toys | Smart Media | Scoop.it
Barcelona, Spain-based Ingo Devices has launched a line of app-driven electronic toys based on Disney's Frozen.
Karen B Wehner's insight:

Frozen unveils propriety app-loaded tablet equipped for karaoke and  ''secret diary'' activities. Anyone else hear the little girls swooning across the land? #Holiday2014

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How Disney Has Managed to Keep 'Frozen' Red Hot

How Disney Has Managed to Keep 'Frozen' Red Hot | Smart Media | Scoop.it
Initially caught off guard by the film's massive success, Disney has found a way to keep "Frozen" from going cold.
Karen B Wehner's insight:

The avalanche of products, new content, and audience appreciation continues: Frozen drives 27% rise in Disney latest quarter profits!

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Apple names top kids apps of 2013

Apple names top kids apps of 2013 | Smart Media | Scoop.it
Disney Animated has been crowned 2013's iPad app of the year, according to Apple's annual Best of iTunes list, which also made its picks for the year's most innovative children's apps.
Karen B Wehner's insight:

No big shock here!

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NPD study: Are we making room for a gaming boom?

NPD study: Are we making room for a gaming boom? | Smart Media | Scoop.it
Earlier this month, Disney reported that its Interactive division saw a 26% jump in full-year revenues, largely due to sales of its new toy-integrated Infinity game.
Karen B Wehner's insight:

Completely agreed we'll see continued growth in the digital /real world crossover space, especially with story-rich original IP

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Disney.com’s Create redesign crosses platforms

Disney.com’s Create redesign crosses platforms | Smart Media | Scoop.it
For the first time since 2009, Disney.com has redesigned its Create site, which currently houses more than 10 million pieces of art that have been viewed more than 100 million times.
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Disney Publishing launches social media hub

Disney Publishing launches social media hub | Smart Media | Scoop.it
Disney Publishing is delving deeper into the social media space through Disney Reads, a new promotional hub that spans Facebook, Twitter and YouTube.
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SideBySide

SideBySide | Smart Media | Scoop.it

Disney's SideBySide permits spontaneous multi-user interaction, using a mobile camera plus hybrid visible/infrared light mobile projector. 

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