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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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Mattel’s Bold Plan to Take Control Back From Hollywood

Mattel’s Bold Plan to Take Control Back From Hollywood | Smart Media | Scoop.it
For Mattel, entertainment strategy has all been about timing. And after a number of stops and starts, it’s now ready to become a much bigger player.
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Canadian Girl: Mattel’s premium dolls head north

Canadian Girl: Mattel’s premium dolls head north | Smart Media | Scoop.it
Mattel's American Girl doll brand, with sales up 20% over last year, is stepping outside of the US for the first time and into Canada's largest book, gift and specialty retailer Indigo, which will open two American Girl retail concept stores this...
Karen B Wehner's insight:

About time those girls left the US!

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Mattel’s Ever After High launches globally

Mattel’s Ever After High launches globally | Smart Media | Scoop.it
Mattel, the world's largest toymaker, has announced the global launch of Ever After High, its new multiplatform IP for tweens that delves into the lives of the teenage sons and daughters of classic fairytale legends.
Karen B Wehner's insight:

Why not just call it Fairies-At-Monster-High??  I guess you can't fault Mattel for trying to maximize existing IP infrastructure, but this reeks of sequel safety, gone transmedia...

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PlaySquare’s touchable TV concept inches forward with new appisodes

PlaySquare’s touchable TV concept inches forward with new appisodes | Smart Media | Scoop.it
A new platform and suite of iPad appisodes are in the works for PlaySquare, creator of the Touchable Television concept for tablets that combines existing children's TV episodes with original interactive content.
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Annoying Orange YouTube channel makes room for new shows

Annoying Orange YouTube channel makes room for new shows | Smart Media | Scoop.it
The YouTube home to the popular Annoying Orange online series is readying itself for more animated kids and tween content, as brand creator Dane Bodeigheimer and multi-channel network Collective Digital Studio are set to launch new original shows...
Karen B Wehner's insight:

Still just baffled by success of this. Yellow-toothed fruit.

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Tablet takeover of the week

Tablet takeover of the week | Smart Media | Scoop.it
New Ofcom research finds more kids ages five to 15 are ditching mobile phones for tablets, of which ownership has grown fourfold since last year (TechCrunch)Read More
Karen B Wehner's insight:

Doesn't surprise me at all. If you can have more swipable real estate, why not?

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J.K. Rowling is Writing a Movie! | Ink Splot 26

J.K. Rowling is Writing a Movie! | Ink Splot 26 | Smart Media | Scoop.it
Karen B Wehner's insight:

Squeeee! Can't even believe this announcement was so long in coming.

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They agree on free: US and UK kids’ app choices

They agree on free: US and UK kids’ app choices | Smart Media | Scoop.it
American kids and their UK counterparts are showing the same predilection for free educational iPad apps, but when it comes to dishing out dollars for paid apps their tastes seemingly differ.
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The Maker Movement Finds Its Way Into Urban Classrooms

The Maker Movement Finds Its Way Into Urban Classrooms | Smart Media | Scoop.it
As kids head back school this fall, educators and researchers are teaming up to figure out what kids learn from tinkering, and how it may help prepare them for the future.
Karen B Wehner's insight:

Love this trend, may it spread.

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From JC Penney To Walmart, To Macy's And Kohl's, It's Going To Be A Tough Holiday Season This Year

From JC Penney To Walmart, To Macy's And Kohl's, It's Going To Be A Tough Holiday Season This Year | Smart Media | Scoop.it
I have been weighing the good and the bad for the rest of this year. After much thought, and some sleepless nights, I have concluded that for most retailers Holiday 2013 will be a very tough season.
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Random House to publish first Dr. Seuss eBooks

Random House to publish first Dr. Seuss eBooks | Smart Media | Scoop.it
Supporting its adaptation to the digital kids space, Random House Children's Books is making its beloved Dr. Seuss print titles available in eBook format for the first time.
Karen B Wehner's insight:

It's about time, hooray!

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COMMENTARY: It’s Not Easy Being Pink

COMMENTARY: It’s Not Easy Being Pink | Smart Media | Scoop.it
Karen B Wehner's insight:

Lego's new STEM-themed sets to break down gender barriers. At last!

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Smart Media | Scoop.it

Via The Digital Rocking Chair
Karen B Wehner's insight:

For an infographic, packs a healthy dose of detail into a step-by-step framework for story generation. 

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KindredReaders's curator insight, January 2, 2014 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 2014 1:39 AM

Creative writing in steps

Gennia Holder's curator insight, January 14, 2014 9:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

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Social Teens and what they mean to kids entertainment companies

Social Teens and what they mean to kids entertainment companies | Smart Media | Scoop.it
A recent study by Piper Jaffay asked teens to name their most important social site, and Facebook is dropping. And as the kids we're entertaining are going to be teens one day, what does this mean for your marketing campaigns?
Karen B Wehner's insight:

Absolutely spot on: ''Kids... don’t need Facebook to keep in touch with their friends. They have school for that. We, as adults, are changing the term social and then not understanding why kids aren’t on our social sites.
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Disney Show Will Appear First on App for Tablets

Disney Show Will Appear First on App for Tablets | Smart Media | Scoop.it
Tablet computers are becoming the “first screen” for pre-school-age viewers and Disney is making a broader investment with the app debut of “Sheriff Callie’s Wild West.”
Karen B Wehner's insight:

Fascinating to see the impact of the ''tablet first'' mentality so utterly disrupting TV production for the wee ones.

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With profits up, Mattel launches in-house studio Playground Productions

With profits up, Mattel launches in-house studio Playground Productions | Smart Media | Scoop.it
Mattel, the world's largest toymaker, is getting into creative storytelling with the launch of Playground Productions, a new division that will create original content for multiple platforms.
Karen B Wehner's insight:

Further proof that everyone's a content creator these days! Will be interesting to see if Mattel goes out on a limb with programming for new as well as established in-house brands.

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Brain Food: McDonald's to Push Kids' Books in Happy Meals

Brain Food: McDonald's to Push Kids' Books in Happy Meals | Smart Media | Scoop.it
mcdonald's in november will offer original books with happy meals that focus on nutrition.
Karen B Wehner's insight:

Certainly an admirable move on both nutritional and literacy-building fronts, but can't say it feels genuine to the McDonald's brand, at least not yet.  We'll see how kids go for healthier Happy Meals, and books to reinforce the message through story....

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Monitor Your Kids With 'Filip' Gadget From AT&T

Monitor Your Kids With 'Filip' Gadget From AT&T | Smart Media | Scoop.it
AT&T has signed on as the exclusive U.S. network provider of Filip Technologies' FiLIP wearable wrist device for children.
Karen B Wehner's insight:

Surprisingly big and bulky!  Also seems likely to replace Pinterest as the ultimate time-sucker as parents 'track' their kids' location.

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Peppa Pig leads eOne push into Central Eastern Europe

Peppa Pig leads eOne push into Central Eastern Europe | Smart Media | Scoop.it
Entertainment One Family (eOne Family) has made a round of new broadcast deals across Central Eastern Europe and other European markets for its children's properties including Peppa Pig and new brand Simon's Cat.
Karen B Wehner's insight:

Peppa Pig rocks. That's all.

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MediaPost Publications Kids Using Tablets, Apps More 09/17/2013

MediaPost Publications Kids Using Tablets, Apps More 09/17/2013 | Smart Media | Scoop.it
Kids Using Tablets, Apps More - 09/17/2013
Karen B Wehner's insight:

Really interesting to hear that one third of parents are spending more on apps this year than last, and at a whopping average of $5.90!

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Anatomy of an Amazon original

Anatomy of an Amazon original | Smart Media | Scoop.it
Since Amazon Studios' pilot program's April launch, three pilots aimed at younger kids have been put into full-series production. Here's a look inside the online originals process from the producers' perspectives.
Karen B Wehner's insight:

So interesting that the focus of the article is on merchandising advantages (Amazon being the biggest online retailer), rather than the perceived quality of original programming. Kind of sad...

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'Angry Birds' Telepods Target 'Skylanders' Retail Tower With Their New Special Powers

'Angry Birds' Telepods Target 'Skylanders' Retail Tower With Their New Special Powers | Smart Media | Scoop.it
Angry Birds Star Wars II game releases tomorrow on tablets and offers a Skylanders style feature linking physical toys to in game characters.
Karen B Wehner's insight:

Interesting move for such an uber-casual game, to go for the digital/real world crossover. 

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Did Disney Bumble A $1 Billion Franchise Without Anyone Noticing?

Did Disney Bumble A $1 Billion Franchise Without Anyone Noticing? | Smart Media | Scoop.it
This summer’s The Lone Ranger movie may have been an unmitigated disaster for Disney, but there is one bright spot for studio executives: It helped to distract everyone from Disney’s curious misstep with another promising franchise, Teen Beach Movie.
Karen B Wehner's insight:

Interesting. Indeed, I had forgotten all about Teen Beach movie after reading wildly optimistic advance press back in the spring. And I've got three tween girls in my household - meaning I should know all the songs by heart by now! 

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360blog » Blog Archive » Tween Virtual Worlds by the Numbers

360blog » Blog Archive » Tween Virtual Worlds by the Numbers | Smart Media | Scoop.it

Via cynthia jabar
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cynthia jabar's curator insight, September 3, 2013 3:09 PM

"Now let’s take a deeper look at Moshi Monsters. Why didn’t they place in the Top 10? The chart above shows the lifetime uniques for the destination within the US, more than five and a half years of data. You will notice that Moshi had a really great spring. Huge traffic! However, that traffic almost evaporated during the last two months. Let me remind you, the summer months in the US are a time for big numbers, not small. When this happens the first thing I often question is the validity of the Compete data for those months. The trouble is I’ve been using Compete for so long I’ve noticed they rarely get two months of back-to-back data wrong. It could happen, but I’m doubtful that’s the problem. Whatever the reason, it is a surprise to see after such a stellar rise in the spring." - @360Kid

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15 More Apps To Create Books On The iPad - TeachThought

15 More Apps To Create Books On The iPad - TeachThought | Smart Media | Scoop.it

"Creating books on the iPad doesn’t seem like the first thing you might do with one of the popular little tablets, but it’s really quite capable of doing so provided you’re not trying to write the next great novel."


Via John Evans
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Tamra Dollar's curator insight, July 18, 2013 3:21 PM

This is my new tech tool kit for my creative writing class.