At the Launch Kids event at Digital Book World Conference this January, I found contradictions between what people belonging to research institutions were reporting from surveys, and what the publishing sector was conveying. One of these directly pertains to digital children’s books: PlayCollective was presenting survey results indicating that parents expressed continued willingness to purchase full-price ebooks, and more acceptance of the “all you can eat” subscription model.
But judging by how the sales are moving among the younger ages (that is, excluding Young Adult books) in the US, as reported by Nielsen Books at the conference, I don’t see that being reflected in their actual buying behavior …
Read more at http://digitalmediadiet.com/?p=3091
Via Carisa Kluver