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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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The Toy Book — The Leading Trade Publication for the Toy Industry

The Toy Book — The Leading Trade Publication for the Toy Industry | Smart Media | Scoop.it

Lego Systems Inc. has unveiled Lego Fusion, a play experience that combines traditional Lego brick play with app-based mobile games for kids ages 7 and up. 

Karen B Wehner's insight:

Though initially surprised to see Lego so late to this space, it seems they used the time to build a more truly two-way digital/real-world play path, vs most others, in which one play form feels tacked onto the other. Can't wait to try! 

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Why Are Toys Selling Out? Might Be Mommy Blog Buzz | Techland | TIME.com

Why Are Toys Selling Out? Might Be Mommy Blog Buzz | Techland | TIME.com | Smart Media | Scoop.it
These days, mommy bloggers don't just gab about spilled milk and poopy diapers. In fact, they've become so influential in the $22 billion toy market that toy makers go to great lengths to get their seal of approval.
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Spin Master, toy spy planes and the Pentagon - Global Toy News

Spin Master, toy spy planes and the Pentagon - Global Toy News | Smart Media | Scoop.it
As those who read me frequently know, I am fascinated by Moore’s Echo, the law that states that whatever is cutting edge technology will be a toy in 7 years....
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Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds

Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds | Smart Media | Scoop.it
More than half of all children in the UK own a physical toy based on free-to-play and subscription-based virtual worlds and games like Club Penguin or Mind Candy's Moshi Monsters, according to a new study by Dubit Research.

Via The Digital Rocking Chair
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Game Features - Skylanders: Spyros Adventure

This looks pretty awesome, actually - Skylanders are special action figures that come to life! Meet over 30 Skylanders - each with unique abilities and powers.

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Jakks scores Marvel license linked to HeroUp.com virtual world.

Jakks scores Marvel license linked to HeroUp.com virtual world. | Smart Media | Scoop.it
A line of plush products based on Marvel Super Hero Squad characters from Marvel's virtual world, HeroUp.com will launch at specialty retailers this spring, and move to mass-market in 2013, thanks to a new deal between toyco Jakks Pacific and...
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High tech (High Toy?) predictions for the next 10 years - Global Toy News

High tech (High Toy?) predictions for the next 10 years - Global Toy News | Smart Media | Scoop.it
As we come to the end of the year, it’s interesting to see what “experts” are predicting about the future. After all, we in the toy industry are on the...
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Consumer 3D Printing; Manufacturing’s Big Bang? - Global Toy News

Consumer 3D Printing;  Manufacturing’s Big Bang? - Global Toy News | Smart Media | Scoop.it

As many of you know, I am fascinated by the prospect of in home 3D printing and what it could mean for the toy industry. 

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Toying with Transmedia: The Future of Entertainment is Child’s Play

Toying with Transmedia: The Future of Entertainment is Child’s Play | Smart Media | Scoop.it
In what could be the ultimate twist on Toy Story, Henry Jenkins suggests that action figures -- those Star Wars and Masters of the Universe dolls from a few decades ago -- had the power to spark human creativity and transcend their original function.

Via The Digital Rocking Chair
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