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Smart Media
Market trends, politics, technologies, media, and innovations at the crossroads of 21st-century entertainment and education.
Curated by Karen B Wehner
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Rescooped by Karen B Wehner from Transmedia: Storytelling for the Digital Age
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What Guardians Of the Galaxy Can Tell Us About Our Relationship with Nostalgia

What Guardians Of the Galaxy Can Tell Us About Our Relationship with Nostalgia | Smart Media | Scoop.it

 

 


Via The Digital Rocking Chair
Karen B Wehner's insight:

Love how this articulates why I loved this movie, so much better than I could.

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The Digital Rocking Chair's curator insight, August 22, 3:49 AM


Adam X. Smith:  "Lots of media relies on our nostalgia for something we remember from when we were children, and no matter how well or how badly it is executed, the tactic often works for one pretty good reason" ...

Rescooped by Karen B Wehner from Tracking Transmedia
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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Smart Media | Scoop.it
Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling? | Marketing Magazine

Via siobhan-o-flynn
Karen B Wehner's insight:

Personally I'm ok with being manipulated through nostalgia, especially when it's this much fun.

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siobhan-o-flynn's curator insight, February 18, 6:25 PM
Grab the adult audience:"4. Use nostalgia to your advantage

Much of the Lego Movie’s success is down to nostalgia. It is a product that has spanned generations and will continue to do so.

Nostalgia is a big selling point. The aforementioned Mr Kipling takes people back to the tastes and the smells of home cooking. US car manufacturers play heavily on the fact that they are still based in the hardworking, blue-collar town of Detroit and Microsoft played heavily on 90s nostalgia to reconnect people with Internet Explorer...."

Tagmotion's curator insight, February 19, 8:35 PM

Nostalgia's powerful indeed. And all the companies using it are doing one thing that's more fundamental than that: differentiating. Rule #1 in marketing is: differentiation. And they're clever enough to realise that their history is a  powerful story they can apply for their own marketing purposes.