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Transmedia and Tech Junior
Interactive entertainment and enlightenment for kids and the young-at-heart.
Curated by Karen B Wehner
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Mattel Playground Productions sells Ever After High to Netflix

Mattel Playground Productions sells Ever After High to Netflix | Transmedia and Tech Junior | Scoop.it
The toymaker's in-house production studio will make a 12-episode original series and a film based on its line of dolls, as Netflix continues to bolster kids programming.
Karen B Wehner's insight:

This is starting to feel less original a brand extension strategy... 

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Charlee Kurtz-Smith's curator insight, July 22, 12:13 AM

I wonder why they truly did this? Is it a way to make more money or what else ? This is such a fairy fail

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How Lego Is Schooling Mattel And Hasbro At The Movies

How Lego Is Schooling Mattel And Hasbro At The Movies | Transmedia and Tech Junior | Scoop.it
"The Lego Movie" is closing in on $300 million at the box office. Here's how the Lego brand has the one-up on Hasbro and Mattel at theaters.
Karen B Wehner's insight:

Great analysis by Starlight Runner's Jeff Gomez. 

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Friday the 13th is Monster High’s lucky day

Friday the 13th is Monster High’s lucky day | Transmedia and Tech Junior | Scoop.it
Mattel's Monster High has been a hit with tween girls in stores and online, and owner Mattel is about to embark on a large-scale, year-long marketing push for the brand revolving around Friday the 13th, including three one-hour specials set to air...
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Universal Sets Mattel's 'Monster High' for Oct. 2016 Release

Universal Sets Mattel's 'Monster High' for Oct. 2016 Release | Transmedia and Tech Junior | Scoop.it
Universal Pictures has dated its "Monster High" movie for Oct. 7, 2016. The live-action adaptation of Mattel’s Monster High doll franchise is produced by Josh Schwartz and Stephanie Savage under th...
Karen B Wehner's insight:

This seems weird to me. Not characters that naturally seem to translate to equal appeal in live action and animated versions!

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Mattel gives Barbie a makeover for China

Mattel gives Barbie a makeover for China | Transmedia and Tech Junior | Scoop.it
U.S. toy maker Mattel is making a new effort to sell Chinese on the impossibly proportioned all-American doll, with an appeal to Tiger moms who would rather have their children reading books.
Karen B Wehner's insight:

I understand the thinking, but not sure logic carries through here. Time spent with Violin Soloist Barbie still boils down to time away from actually practicing the instrument?

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Barbie brings Stardoll to life

Barbie brings Stardoll to life | Transmedia and Tech Junior | Scoop.it
Mattel has launched its new Barbie collection inspired by the girls-oriented online fashion and gaming community Stardoll.The Barbie by Stardoll line of collectible dolls marks the dress-up virtual world's first foray into the physical doll space.
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